The inaugural IoT World Forum closed today in Barcelona with the overall sentiment being that it was a resounding success.
One of the key messages that emerged was the need for everyone to work together and for the customer solutions of the future to be drive by business outcomes or capabilities, rather than by what it takes to deliver them or the underlying components or technologies. Increasingly business leaders are making their purchasing decisions by prioritizing business value and business relevance.
Cisco’s Connected Mobile Experiences was highlighted at the World Forum and is seen as one of the key pieces of the overall IoT jigsaw.
Some very interesting use cases for CMX and its capabilities were showcased this week. In a previous post I spoke about the Smart City Tour and how CMX is used in an innovative manner within the city and how brands can take advantage of CMX to engage their customers in creative ways. In another post I spoke about how CMX was used within the IoT venue and the analytics that were available for all to see on the event jumbotron.
There are a few more (yes, even more--with CMX, the possibilities of deployment are endless) ways that we wove CMX into the IoT experience that’d I’d like to share with you in my final IoT World Forum string of posts.
One of these was using CMX within the City of Barcelona as a key dashboard of information for the municipal authorities. Here is a view of the Born area part of the old Gothic section of the city and a major tourist destination in the city. We can see here that over 6600 devices where detected with an average dwell time of 8 minutes.
Tags: barcelona, brand, brand recognition, cmx, customer experience, guest experience, internet of things, IoT, iot world forum, IoTWF, location analytics, location services, mobility, municipal, smart+connected city, technology, wi-fi, wifi, wifi-based, wireless