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Our Ecosystem Begins Here @Ciscocloud

As Cisco prepares for Cisco Live Melbourne #clmel, I wanted to take this opportunity to highlight our @Ciscocloud Intercloud partnership with Telstra

The following Q&A session between executives of our partnered companies identifies the unique challenges of our current business environment and the rapidly changing needs of our customers. Interviewed by Stuart Robbins, the participants in our inaugural blog are Ken Owens, Cloud Services CTO from Cisco, and Tim Otten, GM Cloud Strategy and Platforms from Telstra.

Q: Cisco’s strategy is to create solutions built upon intelligent networks that solve our customers’ challenges. As a key technology partner, Telstra’s diverse customers present unique opportunities for a new generation of solutions for those customers – can you tell us about how our combined capabilities will help those customers be successful?

[Otton, Tim J] Networks are increasingly important to the delivery of services as we shift to “the Cloud,” and the concurrent profusion of data, workforce mobility, distributed application environments, and the hybrid infrastructures supporting those applications. Both Cisco and Telstra are committed to delivering highly secure, high-performance intelligent network capabilities.

These networks must be thoroughly responsive to an ever-changing set of user and application requirements – adaptive, flexible, and resilient. Both companies have a rich tradition of global insight gained from a relentless focus on customer requirements.

[Owens, Ken] Telstra is one of the industry’s most advanced solution providers, with a noteworthy history of successful technology transformations in telecommunications. From the earliest days of IT outsourcing, and managed hosting, and now as we shift to the Cloud, Telstra has provided true leadership to the industry during these transformations.

Like Cisco, they view their customers’ strategic objectives as Priority 1 and will do whatever is necessary to make their customers successful. For more than 25 years, Cisco and Telstra have guided the market through each new technological shift, with exceptional people leading the way.

Q: One aspect of the changing enterprise landscape is the “blurred” boundaries between large enterprises in business ecosystems. While the basic principles remain important (resilient architectures, reliable networks, responsive applications), what are some of the emerging challenges in this “ecosystem first” world?


[Otton, Tim J] The business landscape has changed. Cloud, Mobility, Social Media, advanced analytics, and open platforms are also changing the landscape for service creation and innovation. Increasingly, service creation will emerge both within and beyond (intra- and inter-organizational) boundaries to better serve a growing number of mobile users and a project-oriented workforce.

In order to support connectivity as well as enable full integration with many external partners and providers, businesses are now required to ‘open’ their IT environment. Increasingly, organizations are choosing to expose their own systems and proprietary data to third-parties, creating “greater value” by encouraging innovative use of a company’s intellectual assets. Software applications are distributed, both geographically and architecturally. All of these factors alter the connectivity/security paradigms of traditional enterprise IT.

[Owens, Ken] Tim is right on, and the exciting element of this model is that it’s driven by the customer! This is not a consumer fad or one-time remodel, this is the pace and speed by which business must adopting to the requirements of their customers and the rapidly changing marketplace. A successful business today requires a flexible set of services and capabilities to quickly adapt to this changing landscape. Together, Cisco and Telstra have a proven track record of enabling innovation to address the changing needs of the businesses we support.

Q: Providing exceptional products and services to Enterprise IT is familiar territory to both Cisco and Telstra, and this common ground is one reason why the Cisco-Telstra partnership makes great sense. As we move beyond IT, we’re also being asked to directly address the needs of business departments (marketing, product management, customer support). How do we adapt to meet those needs?


[Otton, Tim J] We need to develop a deeper understanding of the different “lines of business” within the Enterprise. We need to better understand what drives their business and the market environments in which they operate. In other words, we need to become an enabler of business solutions rather than simply selling more technology. Our focus needs to be increasingly on the business outcomes we can deliver to our customers.
We need equip our sales teams to communicate those solutions, to be able to engage customers in conversations that start with business issues and proceed from there to provision enabling technologies rather than starting (and often finishing with) technology alone.
At the same time, we need to better support IT departments so that these services can be integrated into the overall Enterprise network architecture- – -ensuring that these distributed services are secure, and optimized to perform reliably. Telstra and Cisco need to be seen as enabling partners, and not just suppliers.

[Owens, Ken] The needs of the business can be vast, complicated, and rapidly evolving to meet the needs of a changing marketplace. Cisco and Telstra are leaders in business transformation. The key to success in this ever-changing environment is to provide leadership with speed, agility, innovative leadership to assist each customer’s ability to adapt to the changes. Of course, Tim’s right, we also need to help IT executives quickly transition not only their technology, but also their processes and practices.

Q: The recipe seems simple enough = one part: exceptional technology with the associated expertise, and one part: an evolved partnership methodology (i.e., Partnership 2.0) that will serve as the foundation for what our companies can accomplish together.

One last question. Imagine what success looks like for the joint Cisco-Telstra effort in two years: what are the core behaviors/values that we’ll be most proud to have embraced, when we glance back? In other words, what are the central organizational principles that will serve to anchor this new style of ecosystem development?


[Otton, Tim J] My vision for the partnership is that we have developed an advanced understanding of the requirements of stakeholders – whether it be IT, LOB, or end-users – within the customers we served and are singularly focused on the business outcomes that we can jointly deliver for our customers.

[Owens, Ken] The demands of Enterprise 2.0 require an infrastructure that is both elastic and reliable, flexible yet secure. Organizations, too, will require those very characteristics. To accomplish this,“Governance 2.0” and “Partnership 2.0” become framework components of that new ecosystem in service of our customer’s transformed world. As Tim stated, the business outcomes and continuously delivering business value are the key principles.

Thank you Tim for you time to discuss the joint journey we are embarking on.

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Cisco Small Business Extending Services and Support in Latin America

Happy Wednesday!

Did you watch the Academy Awards this week? It sure would been great to get my mug in Ellen’s selfie shot. I could have been Bradley right? ..and a slice of pizza would have been great with Julia, Harrison, and “Marty”. Certainly this year’s Oscars was the best one in years.

Speaking of good shows – as Master of Ceremonies here at Cisco Small Business, I wanted to pass along some fantastic news from another brethren Product Manager, Robin Penn. Her Cisco Small Business Services and Support team has been making a good showing recently by adding 15 additional Latin American Countries where folks can purchase Cisco Small Business Service. For some time, we have received requests from partners, customers and team members to extend our Award Winning coverage to more Latin American countries. As you can imagine, many folks are quite happy about this.

But wait… what exactly did Robin do?  We already sold Small Business Support Service in Argentina, Brazil, Chile, Colombia and Mexico. And now…the envelope please to see the new entrants: Belize, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Peru, Puerto Rico, Trinidad & Tobago and Venezuela. And all are winners

Customers now can purchase (through their partners) the value-priced Cisco Small Business Support Service:

  • Three Years of Award-Winning Technical Support
  • Advanced Product Replacement – either Same Day Ship or Next Business Day**
  • Unlimited telephone support with Cisco Certified engineers, 24 hours daily in English, business hours in other languages
  • Major and minor software releases


Screen Shot 2014-03-03 at 2.32.58 PM

So now, in more and more countries, especially Latin America, Cisco’s Best-in-show Small Business products can be purchased with the award-winning Cisco Small Business Support Service. So as Robin would say, buy/sell the best Small Business products with the Industries’ Best Service and Support, all in the one shot.

Thanks for hanging out with the Cisco Small Business Team – make it a good rest of the week.

Small Business Support Service At-A- Glance in English

Small Business Support Service At -A- Glance in Spanish

Small Business Support Service At-A-Glance in Portuguese

For more info on Small Business Support Service features and benefits or questions…  Check out or contact

And to see where is Small Business Support Service is available: check out

**Questions about Same Day Ship or Next Business Day Logistics?  Contact your partner or

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The Internet of Everything: Are We Ready?

The Internet of Everything (IoE) is poised to change the world with extraordinary, wide-ranging implications. IoE will forge a new economy that is bursting with new market and business opportunities. Read More »

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Access Control with Cisco TrustSec: Moving from “IP Addresses” to “Roles and Attributes”

Today’s enterprise is a highly dynamic, and hyper connected environment where IT plays a critical role in connecting the users, devices, resources and corporate IT systems. Today’s employees are also highly mobile in nature and do not necessarily have a single workspace assignment. The IT departments are constantly being challenged by the organization’s Line of Business owners to keep up with the pace of rolling out new services to address market needs, while keeping up with user expectations.

At the same time, IT departments also are responsible for ensuring business continuity and an uninterrupted service. However, the toughest challenge that any IT organization faces is implementing a security architecture which not only satisfies the compliance and industry regulatory requirements, but also provides a sufficient amount of protection against unauthorized access, data breaches, etc.

The traditional way to implement a security architecture in this kind of an environment is by implementing security rules in Firewall for traffic traversing the network’s extranet/intranet or data-center perimeters. For implementing security policies within an organizations network, Identity-Based Networking using IEEE 802.1X is generally used. Read More »

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Our Unofficial Top Ten Cyber Trends for 2014

(I pulled this list together with the help of my colleague Martin Chorich. Or maybe it was the other way around. )

Every year, publications ranging from supermarket tabloids to serious academic journals issue forecasts for the coming year. Those with foresight hold on to these articles and read them again the following December for a good laugh, as we all know how accurate they can be. With that in mind, and following a long week of staring into a well and inhaling the fumes, we offer the following unofficial 2014 guide to trends for cyber security practitioners. These should not be construed in any way as representing Cisco expectations of future market or business conditions. As for their true value, this article and about $4.50 will get you a double mocha latté at a national coffee chain.

1. Changes in the Global Framework Governing the Internet – It is no secret that government policies around the world have had trouble keeping pace with the cultural and economic changes enabled by the Internet. At the same time, the Internet would not be the juggernaut it is without its borderless and unregulated nature. The Internet has developed around a multi-stakeholder model led by the Internet Corporation for Assigned Names and Numbers (ICANN). In recent years, some stakeholders have called for a more government-centric model of Internet governance. In 2014, this conversation will intensify. Debate topics will include whether governance of the Internet should change, and what sort of new governing bodies might find consensus, as stakeholders consider the risks of Internet balkanization and the potential stifling effects of mounting regulatory requirements.

Read More »

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