It seems like everything can and is going virtual…including concerts, elections, contests, and more. In this blog post I am going to ruminate on examples that are trying out virtual for the first time or pushing the virtual envelope further than before.
Concerts uStream seems to be the winner in the live virtual concert race. Cisco and AT&T just yesterday hosted the Doobie Brothers live as a pre-cursor to their new album release.
My prediction (via my virtual crystal ball) is more of these mega concerts will take place, REO Speedwagon preformed later on the same day as the Doobie Brothers, but the game changer here will be the focus on exposure for smaller/indie bands. This is much like the way MySpace changed the music publishing industry forever by enabling a viable marketing engagement to a large and highly engaged audience of music fans around the globe, difference being this time it will be live ! For example, check out “Stripped Down Live with Curt Smith”. This weekly show, hosted by Curt Smith of Tears for Fears, features a different musician who comes on and shows off their acoustical talent. You can and will see these types of experiences happening on the web as well as immersive virtual worlds such as Second Life, which has launched many an indie musicians career. Take Keiko Takamura who recently debuted her 1st album which she co-financed with Linden Dollars from her Second Life Fans. Check her out below.
I’ll save mobile for a later date as that is a blog post in and of itself
Multi-channel retailing enables all types of shoppers to enjoy shopping on their own terms. Whether it’s on a TV, a computer, or the 3.5 inch screen of a smart phone, retailers create experiences that increasingly allow consumers to escape store crowds and get access to a wealth of product information with a click.
E-commerce of-course is also changing traditional retailing in a profound way. The very shoppers that are accustomed to their own retail utopia with no queues, parking meters, instant access to information, integrated social networking, fast and accurate service, also require the same when visiting the brick and mortar store. As a result traditional retailing is now held to a whole new standard of increased expectations that is putting operational pressures, many of which are placed on the shoulders of store employees.
You might wonder what Cisco has to do with the retail workplace experience. Cisco’s Borderless Networks Architecture enables in many ways the next generation retail workplace experience by improving employee and manager productivity through streamlined IT operations that protect the integrity of company and customer data and result in enhanced customer experiences.
Let’s look at a day in the life of the new retail workplace with some examples of how Cisco Borderless Networks can positively impact retail employee productivity: