Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Bruce Klein offered us his thoughts on the Internet of Everything (IoE) opportunity and how Cisco’s evolution of its partner ecosystem supports “connecting the unconnected.”
With a look back at John Chambers’ keynote at CES 2014 in January, and some great examples of using Cisco technology to change the conversation with your clients, Bruce provided fabulous insight on how partners can claim their share of the IoE opportunity just by taking a different approach.
As customers shift from premise-based to cloud-based IT, channel partners are evolving their business models for pricing, selling, and delivering cloud offerings across the entire lifecycle. According to Cisco’s strategic marketing organization, global spending on cloud services is expected to grow from $72.6 billion to $181 billion by 2017, representing a 20 percent CAGR. As partners begin their journey transitioning to a cloud model to capture this growth opportunity, there are five key business imperatives that they should implement:
1. Construct a Hybrid Cloud IT Business Model – Moving to the cloud doesn’t require a “rip and replace” commitment. Partners should think about architecting a hybrid cloud IT business model that allows them to evolve at their own pace, and affords more flexible consumption models for customers. Many partners still want to retain their customer premise-based equipment (CPE) business, as today most of the revenues are still driven by on-premise equipment sales. Therefore, the ideal mix includes on-premise solutions, applications, managed services, private and public cloud, packaged with professional services and different SLAs. With this hybrid approach, partners can continue to nurture and grow their core business as they transform to a cloud model, while serving customer demands for cloud solutions. Read More »
It’s been more than two years since we introduced the Cisco Cloud Partner Program and began putting partners at the center of Cisco’s cloud strategy. Now, we’re going wider and deeper with all of the ways Cisco helps you, our partners, win in the cloud era.
In the last two years, the cloud market has exploded and analyst projections are for continued growth in the future. Using Gartner research, we also understand that by 2015, half of all CIOs expect to operate the majority of their applications and infrastructure via the cloud, and that by 2016, global spending on public cloud services will grow to more than $200 billion.
There’s no question that the advent of cloud has changed the customer sales cycle. IT decision making power is increasingly moving into individual lines of business, whose managers are buying computing as an operating expense from cloud service providers or services resellers. Therefore, Cisco’s cloud strategy is to enable, versus compete with, our partners and customers – a major difference when you consider how other vendors restrict sales of cloud-enabled services to their direct sales teams. As a cloud enabler, Cisco helps customers build, deploy, and consume cloud services and at the same time, we stimulate demand for partners’ Cisco Powered cloud and managed services. Read More »
Chances are you’re looking for ways to innovate, differentiate and monetize your offerings —who isn’t? Then look no further than Managed Services—Cisco’s Managed Services Channel Program can help you provide value to your customers, while helping you drive deals.
So how does that work? I got the chance to sit down with Bob Gault, VP of Worldwide Service Provider Channels, and he filled me in on what’s going on with Managed Services and Service Provider Channels as a route to market, and how you can take advantage of more deals out there today.
Here’s what Bob had to say.
Want to learn more about the details? Here’s what you need to know about the big topics and trends in Managed Services right now, and how Cisco can help you capitalize on those trends. Read More »