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VMworld 2011 Watchlist: Tweets, Videos, Feeds, and News

August 29, 2011 at 1:22 pm PST

Today VMware kicks off VMworld in Las Vegas and we’re already seeing interesting news announcements, cool innovations, and informative technical sessions.

If you’re not there in person to be close to the conference action, we’ve gathered together a list of important conference info. Thanks to live feeds, Twitter, and video, you can participate in much of the event from the comfort of your home or office.

Let’s start with some of the fun activities we’re seeing at VMWorld.

Check mate! Just another day at the giant chess board as conference attendees play a rousing game. Check the VMworld You Tube channel to see what else is happening.

httpv://www.youtube.com/watch?v=dI5a_uo_gpI

Make yourself at home…attendees sit in what looks like a video game set, complete with grass cubes for seating.

Keep reading for links to conference materials, live streams, notable tweets, and social media happenings. Read More »

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Adventures as an Intern: The HP Newsroom

I’ve really started to settle in at Cisco. I know the best time to hit the salad bar at lunch, and where to sit when I can’t sit in my cubicle any longer. One of the more exciting moments happened to me this week, when a senior vice president started following me on Twitter. The truth is, this is no normal internship, and I love it!

This week, I crossed enemy lines and researched the newsroom of HP. Like the EMC newsroom from my previous post, the HP Newsroom has stuck to a classic format where News Releases take the center of the page. The releases can be shared or tagged through various social media networks, which include Twitter, Facebook and Digg, as well as other content-sharing sites I’ve never heard of before, such as BlinkList and Netvouz. However, when I clicked on BlinkList, I learned that it had been acquired, so the sharing tool did not work. There is a lot of clicking around required to share stories though, and personally, my fingers prefer a sharing button that’s placed directly in front of me.

The home page of HP’s newsroom also includes a Featured News box for press release headlines. This is similar to Intel’s Free Shots, but users must click the headline to read the whole release.

Read More »

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Social Media Spotlight: Top 10 Tips for Setting Up the Perfect Video




So, we’ve covered how to get started in social media. We’ve offered you blogging tips and a video walking you through how to craft a great blog entry. Now it’s time to help you put together polished, professional videos that you can feature prominently on your website to help amplify your company’s message and entice customers.

Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.

According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.

Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »

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Cisco Week in Review with Top Partner Headlines and News

June 2, 2011 at 5:02 pm PST

This week in Partner Update, Andrew and I cover a variety of topics, from ways to help partners differentiate to huge WebEx deals to B2B social media tips. And a lot more.

This time around, we also test out QR codes, a new way for you to get more information about the topics we cover. QR, short for quick response, is a barcode that you’ll see along with the URLs in our videos. To take advantage of the codes, simply download a QR code reader for your mobile phone (I used i-nigma for the iPhone).

When you see the QR code box appear on the bottom-right side of the video, simply open the app and snap the image using your reader. The reader will then automatically take you to a specified site or resource. We hope you like this new feature. Let us know what you think.

Now, let’s get to some news…

And, if you’re not a fan of QR codes, no problem. Keep reading for a text summary with links and timestamps so you can follow along with what we covered in this newscast.
Read More »

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Social Media Spotlight: Eight Tips for Writing an Engaging Blog Entry

In our previous installment of Social Media Spotlight, we took a look at how blogs can help tell your company’s story and draw in new customers. Well, now it’s time to take a deeper dive into how to craft a blog post.

Alex Krasne and I have been writing and blogging for quite a while now (about 30 years, combined, to be exact), so we know a thing or two about how to shape ideas in a way that engages readers and generates a conversation. Here are our eight tips on how to write a solid blog entry.

Read on to find out the details on our eight tips, as well as links to several partner blogs: Read More »

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