I’ve really started to settle in at Cisco. I know the best time to hit the salad bar at lunch, and where to sit when I can’t sit in my cubicle any longer. One of the more exciting moments happened to me this week, when a senior vice president started following me on Twitter. The truth is, this is no normal internship, and I love it!
This week, I crossed enemy lines and researched the newsroom of HP. Like the EMC newsroom from my previous post, the HP Newsroom has stuck to a classic format where News Releases take the center of the page. The releases can be shared or tagged through various social media networks, which include Twitter, Facebook and Digg, as well as other content-sharing sites I’ve never heard of before, such as BlinkList and Netvouz. However, when I clicked on BlinkList, I learned that it had been acquired, so the sharing tool did not work. There is a lot of clicking around required to share stories though, and personally, my fingers prefer a sharing button that’s placed directly in front of me.
The home page of HP’s newsroom also includes a Featured News box for press release headlines. This is similar to Intel’s Free Shots, but users must click the headline to read the whole release.
Our expert on this topic is Andrew Phillips, co-anchor of our Partner Update newscasts and our Cisco Channels go-to video guy. Andrew knows his way backward and forward in Final Cut Pro. And, he’s staged and filmed countless videos that we feature here on the Cisco Channels blog and elsewhere.
According to Andrew, nothing can ruin a video more than poor setup. If you invest some time and thought in lighting, staging, and audio, your video will come out so much better than if you just shoot in front of a window without regard to your light source, or if you film outside with loud cars driving by that drown out your audio.
Want to put Andrew’s tricks to use in your videos? Here are his Top 10 Tips for Setting Up the Perfect Video. Read More »
This week in Partner Update, Andrew and I cover a variety of topics, from ways to help partners differentiate to huge WebEx deals to B2B social media tips. And a lot more.
This time around, we also test out QR codes, a new way for you to get more information about the topics we cover. QR, short for quick response, is a barcode that you’ll see along with the URLs in our videos. To take advantage of the codes, simply download a QR code reader for your mobile phone (I used i-nigma for the iPhone).
When you see the QR code box appear on the bottom-right side of the video, simply open the app and snap the image using your reader. The reader will then automatically take you to a specified site or resource. We hope you like this new feature. Let us know what you think.
Now, let’s get to some news…
And, if you’re not a fan of QR codes, no problem. Keep reading for a text summary with links and timestamps so you can follow along with what we covered in this newscast. Read More »
In our previous installment of Social Media Spotlight, we took a look at how blogs can help tell your company’s story and draw in new customers. Well, now it’s time to take a deeper dive into how to craft a blog post.
Alex Krasne and I have been writing and blogging for quite a while now (about 30 years, combined, to be exact), so we know a thing or two about how to shape ideas in a way that engages readers and generates a conversation. Here are our eight tips on how to write a solid blog entry.
Read on to find out the details on our eight tips, as well as links to several partner blogs: Read More »
It may seem that Facebook and Twitter get all the attention in social media circles these days, while the simple blog has been pushed to the sidelines. But in truth, a blog can and should lie at the center of your social media strategy. After all, a blog enables you to set the narrative for your company in a way that no other Web 2.0 tool can.
In fact, more than half of Internet users read a blog at least monthly and find them very influential, according to research from Technorati and eMarketer. Want to tell a customer success story? Need to spread information about an upcoming company-sponsored event? A blog can serve those needs, and more. Ultimately, you should think of your blog as the hub for your social media activities.
Setting up a blog on your website requires a little programming expertise (here’s some tips on how to do that), but once you’re up and running, it’s good to follow a few guidelines for shaping the content that you’re presenting.
Choose Your Topics
Not certain of what to write about? One of the best places to start is by introducing your company blog as a place to share ideas. Readers will be encouraged to hear that your blog is a place they can respond to—literally, with comments on your content. Inviting feedback is a great way to establish customer conversations.
From there, you can host a company-wide brainstorm session to see what topics customers ask about and where their pain points are. If you can address a customer need on your blog, or show customers how to do something, or lend your expertise, customers will look to you as a trusted source. (And this can also have the added benefit of boosting sales.)
You can also blog about a news story by putting your own twist on it and why it’s important to your readers. Another thing you can do is link out to another blogger and credit them with sharing something interesting, and offer your thoughts on the topic. The possibilities for content are endless.