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Digital Disruption for Life Sciences: Rx for Transformation

Co-authored with Ibrahim Khalid

According to a recent BMI study, R&D investments in Pharmaceuticals, places Life Sciences as a leader on the list of global ‘outperforming industries’. This may not be a surprise considering the confluence of factors from the global aging populations to the shift to value and outcomes as well as a highly politicized healthcare marketplace. In addition, the consumerization of health care is driving growth in multi-channel marketing and more social media and digital engagements.

This new frontier is truly the ‘digital disruption’ in this industry that is shaking up even the stodgiest companies. We are seeing renewed drive for innovation and investments in conversations with leading biotechnology, pharmaceuticals, and medical device companies. Meanwhile, according to Gartner Group, today, “leading life science companies are increasing focus by establishing organizational entities that focus on digital innovation.” What is the prescription for tackling this new frontier? Rapid digital transformation enabled by Internet of Everything (IoE).

At the recent Generis BioManufacturing Summit, stakeholders across Life Sciences functional areas were seeking a greater technological edge to drive a competitive advantage. Randal Kenworthy presented on the topic of the Internet of Everything (IoE) and its impact on the Life Sciences industry, including use cases across the value chain from R&D to Connected Care. There was resounding agreement as we discussed the business drivers, which cluster around some common themes including:

  • How to accelerate research, lowering risks and improving health outcomes through precision medicine
  • How to better leverage information from new connected data sources with analytics.
  • The best practices around creating smart connected factories by enabling manufacturers to increase compliance, reduce cost and increase operation excellence with IoE
  • Steps to create a connected supply chain to increase visibility, traceability and compliance

In discussing case studies on improving patient health through Connected Care, we were struck by how exciting developments in virtual collaboration, data virtualization, medical grade networks and more can enable breakthrough innovations. A great example of that IoE innovation came from Jeremy Frank of Proteus Digital Health. Dr. Frank did a live demo of the digitization of health care by swallowing their sensor enabled pill that began displaying some of his health metrics live (over the Cisco network).

Life Sciences 6.16 Blog

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Economic Development, Biotech and Research Come Together for Innovation at BIO 2012

If you missed BIO 2012, you missed a lot.  The public and private sector came together this week on Boston to examine innovation opportunities to promote economic growth through collaborative research and development projects.  The event drew 16,505 industry leaders from 49 states and 65 countries.  Boston was host to universities, researchers, state, local and federal government economic development representatives, clinicians and private industries.  This was science at its best at a truly global event.  Discussions around where the biotech industry is going and how pharma is changing took center stage most of the week.

A positive trend was noted in a special state of bioscience development report that analyzes state and national biotech employment patterns. Despite job losses in the U.S. private sector, it showed that US biotech industry actually added jobs between 2001 and 2010.  Throughout the week multiple conversations and meetings took place discussing how the ability to collaborate was a key element to attracting biotech projects.  Many countries visited the Cisco booth to discover what they needed to do to create an infrastructure to welcome biotech development. How can governments work together with biotech companies to produce and atmosphere that welcomes and fosters innovation?



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