SXSW has become an increasingly important event for the media and entertainment industry. The numbers themselves are telling—the show has had five+ years of double digit growth, and organizers said there was a 40 percent increase in registrations for the interactive portion this year compared to 2010. On the music and film side, organizers said that last week, the city of Austin, TX saw 2,000 bands perform on 92 stages, and there were more than 275 film screenings.
While the conference and festival’s increased prominence brings more eyeballs, it also means it’s harder to stand out from the crowd. Brands need a strong online presence to create interest and drive audiences to their physical events.
Not only did we participate in the conference portion of the festival, but Cisco Eos powered the sites behind Atlantic Records’ SXSW events, driving interest and real value over the course of this much anticipated event. These turned out to be some of the highlights of SXSW: Read More »
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South by Southwest officially kicks off this weekend, and the Cisco Media Solutions Group is busy getting ready for this year’s festivities. If you missed our previous blog posts, you can read up on all of the events in which CMSG will be participating, including the hottest show at SXSW, Killers, Lasers, Papers.
If you’re a media exec in charge of marketing a content brand, or a technologist tasked with developing cutting-edge online experiences for your portfolio, then you’re probably at SXSW to discuss the social revolution taking place in the business of and the experience with entertainment content.
Over the last couple of years, executives and entertainers alike have begun to harness the power of “social.” Artists have flocked to Twitter and Facebook to launch projects and connect with fans. Media companies have incorporated social into their promotion campaigns and built communities of fans around their content. All of this is great, but questions remain around the long-term value of these efforts:
- How do you convert social engagement to new revenue streams?
- How do you turn a social snacking experience into a long-term relationship between consumers and your branded content?
- What’s the right mix of social components for your brand, and how do you get them to achieve the objectives you have? (Or more fundamentally, what IS your strategy for how you’re using social technologies?)
- How can you scale the successes you’ve had with one site/artist/brand to an entire portfolio of brands? Read More »
Tags: atlantic, billboard, cisco eos, CMSG, entertainment, killerslaserspapers, social, social entertainment, social media, south by southwest, sxsw