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Digital Britain: BIG things are happening

My wife was shopping online this past week. While she was watching the rich-media cat walk feature on, which is now the norm for clothing retailer websites, it occurred to me how things have changed. Moreover, how our expectations have dramatically evolved.

On a regular basis I hear friends, colleagues and business partners complain about the perceived speed of their internet connection – web pages not loading fast enough, unable to reach a particular website, or a poor user experience on Skype. Consumers are demanding more – more broadband speed, better applications and abundant availability.

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