We’ve reached the 8th installment of our blog series on Cisco’s Big Data and Analytics vision (beginning with Scott Ciccone’s blog on September 23). No doubt by now you have either seen or heard about Cisco’s broad data and analytics portfolio presented at Strataconf in New York on Oct. 15. And if you missed our October 21st executive webcast ‘Unlock Your Competitive Edge with Cisco Big Data and Analytics Solutions,’ please check it out. Now you’re probably eager to know how to make the most of our approach to data analytics. How can you benefit the most—and the most quickly—from data analysis in your organization?
Customers come to us to ask for support in extracting valuable and actionable business insights from their large stocks of network data. Their goal is always to drive both operational efficiencies and new revenue opportunities. Rapid changes in the business environment increase pressure on time-to-value: savings and revenues need to be brought in as quickly as possible. But traditional ways to extract value from data, complicated by volume, velocity and variety issues, often have a very long time-to-value. In fact, data analytics consulting projects historically take a year or longer to complete. Customers get handed large scale implementation plans and, by the time the program is implemented, the wind has changed: the market opportunity has closed, and the business has moved on.
That’s why for some time now I’ve been a student of accelerating time to value for data analytics. Our job is not just to show our customers the hidden business value of their data, but also to bring that value to them fast. We have developed a rapid prototyping, iterative approach that continuously develops actionable insights from network and other sources of data. Our approach contains four steps to help our customers quickly develop, test, and implement business ideas and processes:
Step One: We start by working with customers and identify key use cases through an “Internet of Everything” iterative planning approach. Our experts don’t just present an idea, but a complete, ready-to-test hypothesis, using visualization techniques and an analytics design approach to discover new ways to do business, based on analytics insights.
Step Two: We use a rapid data extraction approach to capture the data needed to test that hypothesis. We fully leverage Cisco’s Connected Analytics platform, enabling automated data collection and simple correlations exploration.
Step Three: Once we have the data we need, we apply a data science approach to build an “analytics sandbox” in which we test the proposed use cases and measure its outcomes. We use rapid prototyping to test theories, quickly working through iterations to develop a truly working business model for our customers’ unique situations. In the process we are able to identify new insights that became the basis for the next use cases.
Step Four: The result is a set of modular Business Insights, which we interpret and thoroughly test, and turn into an actionable plan that we execute. This makes it relatively easy for our experts to integrate insights and actions into our customers’ transformation initiatives—and in a fraction of the time of traditional data-driven solutions.
The world of top down, outside-in consulting, where value comes from individuals’ experience, is gone. Value today is enabled by the capability of companies like Cisco to extract and interpret data about our customers’ core business, enabling agile decision making and rapid process transformation.
As the Internet of Everything becomes a pervasive reality, we see that analytics is what creates value from all of these connections value. To learn more about Cisco’s vision for the Internet of Everything, read Joseph Bradley’s blog on Thursday, October 23! #UnlockBigData
Tags: analytics, Big Data, consulting, Internet of Everything, unlock big data
According to Dr. Barry Devlin, amongst the foremost authorities on business insight and one of the founders of data warehousing, “Data without context is meaningless. It is also valueless. Without a well-understood business context, any derived information and subsequent decisions are open to multiple interpretations or, worse, misinterpretation. It is the context—and, by extension, a Business Directory that manages this context— that promotes the value and virtue of data.”
Data, Data Everywhere, Self-Service BI Can Help
Businesses that successfully leverage their data will be the leaders. Those who don’t will fall behind.
However analytics, big data, the cloud and the Internet of Everything are are drastically changing today’s data landscape. Gone are the days when business users would ask for information and wait patiently for IT to modify the data warehouse and then write the new reports.
To gain the insights required for competitive success, business users today visualize and analyze data without IT’s help using a new class of easy-to-use, self-service business intelligence (BI) tools such as Qliktech, Spotfire, Pentaho and Tableau, as well as the increasingly powerful and ubiquitous Excel.
However finding and accessing that data remains a big challenge. From the business user point of view, data lacks proper business context, thus obscuring its relevance. Instead data is too distributed, too diverse, too IT-focused in how it is described, organized, and stored.
As with self-service BI for visualization and analysis, business users today are seeking self-service approaches to finding, understanding and accessing data. This requires not only new tools that provide data in a business context, but also a new approach to business and IT collaboration.
Business Directory – Self-Service Data for Business
On October 1, 2014 at Data Virtualization Day 2014 in New York City, Cisco introduced Business Directory, as part of Cisco Information Server 7.0 (CIS 7.0), the latest version of our flagship data virtualization offering.
Business Directory is the first data virtualization offering designed exclusively for business self-service. Through a business context lens, users apply search and categorization techniques to quickly find and understand the data they’re looking for. From there, they can use their self-service BI tool of choice to query it. The result is far faster time to insight which translates to better business outcomes sooner.
With Business Directory, business and IT align the people, processes and technology for competitive success. IT provides secure, curated, business-context organized data sets to the business, with business adding domain knowledge and analytic value on the path to insight.
For a third party point of view on the benefits of Business Directory’s, download Dr. Barry Devlin’s recent white paper, Putting Data In Business Context: The Value and Virtue of a Business Directory.
To learn more about Cisco Data Virtualization, check out our page.
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Tags: analytics, Big Data, Business Directory, Cisco Data virtualization, Cisco Information Server, cloud, Internet of Everything
It has been 15 years since Kevin Ashton popularized the term the Internet of Things. How could we have known then what that would come to mean and the huge impact that it would have on our lives? Cisco projects that 50 Billion things (or devices) will be connected to the Internet by 2020; or, the equivalent of 6 devices for every person on the planet. This exponential growth of connected devices is fundamentally impacting both society and the economy—changing our lives forever.
However, with all of our focus and media attention on the Internet of Things, we are really missing the fundamental technology revolutions that are reshaping our world. Radical advances in processing, storage, wireless technologies and new ways of delivering technology are reshaping our world – all at a much faster speed and drastically reduced price.
In my view, the Internet of Things is really a short-hand for the five technology pillars that are shaping a revolutionary new, connected world. Read More »
Tags: Big Data, Cisco, cloud, devices, IoE, IoT, mobile, mobility, monetization, public wifi, security, Smart Cities, things, wifi, wireless
Last week I attended the Gartner Symposium/ITxpo in Orlando, where the theme of the event was “Driving Digital Business.” One of the key themes was the Internet of Everything (IoE) as well as some of the key enabling trends like mobility, cloud, big data, and analytics. A lot of attention was focused on the changing role of the CIO and how in this new generation of IT, CIOs need to become better equipped to help drive the digitization of the business. In particular, there was discussion around the importance of the user experience, whether customer or employee, and the emergence of “Chief Digital Officers” to oversee the full range of digital strategies to transform businesses as their products evolve digitally.
It’s clear that cloud, mobility, IoE, and big data analytics are fundamentally changing the business landscape in which we operate today. They are leveling the playing field and triggering business outcome-based innovation and investment in IT. And software-driven solutions are key to driving innovation in any organization.
This is precisely why I joined Cisco just over a year ago: to develop Cisco’s software strategy and accelerate growth of our software businesses. Cisco is positioned to have a massive impact in this market, and I’m excited to play a role in addressing some of the challenges in this space through software – whether that’s in collaboration, across our traditional core businesses in network infrastructure, data center, or mobility.
Today, Cisco’s software journey is well under way. Based on revenues from our software products and services, we already rank as the 5th largest software company in the world. We’ve grown from the 7th largest enterprise SaaS vendor in 2012 to now the 3rd largest SaaS vendor by revenue in 2014. Nine out of 10 of our most recent acquisitions have been companies driven by software.
What does this mean for our customers? It means they can rely on Cisco to innovate faster, provide richer employee and customer experiences, connect the unconnected, and use big data analytics to gain new insights.
In the coming weeks, you’ll hear more from me and my team about how we’re helping to accelerate and bring about this software transformation at Cisco across our entire portfolio of products and services. You’ll hear how we’re radically changing the way our customers and partners consume, manage, and use our software products and how we’re bringing more application-centric and cloud-ready infrastructure to market.
What do you think about software at Cisco? Let me know in the comments below.
Tags: analytics, Big Data, CIO, Internet of Everything
I recently wrote about how Cisco is helping customers more effective manage massive amounts of data, types of data and unprecedented distribution of data. This will be one of the toughest challenges brought on by the Internet of Everything (IoE) and, with solutions such as Data Virtualization and Big Data Warehouse Expansion, Cisco is enabling our customers to meet the challenge head on of bringing all of this data together in ways that are meaningful to business users.
After the business can access and view all of this data, however, the question becomes…now what? The next challenge is to extract insights from the data to make better business decisions. After all, more data is only good if you use it to make better decisions than you would have made otherwise.
The rules of customer and business relationships are constantly changing due to technological innovation and consumption patterns. Analytics can reveal patterns in customer data that affect business processes and outcomes. Advanced analytics is different than reporting because it prescribes what to do, or predicts what is likely to happen, instead of just reporting what has already happened.
Utilizing the network to securely connect data throughout the IoE, whether in motion (streaming) or at rest (historical), is the future of advanced analytics. For a retailer, it will give them the opportunity to take intelligent actions to engage customers directly at the point of purchase and in real-time. But it’s so much more than that. What can real-time analytics in retail tell us about how to serve customers more effectively? What can real-time analytics in manufacturing tell us about how to make the workplace safer? What can real-time analytics in healthcare tell us about how to better treat cancer patients?
When our customers can accurately predict outcomes by combining years of historical data with real-time information, they can drive better decisions…better outcomes.
Interested in hearing how Cisco is paving the way to the future of analytics? Please join us for a webcast at 9 AM Pacific time on October 21st entitled ‘Unlock Your Competitive Edge with Cisco Big Data and Analytics Solutions.’ #UnlockBigData
To learn more about Data and Analytics, check out our page.
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Tags: analytics, Big Data, Cisco Big Data Warehouse Expansion, Cisco Data virtualization, data integration, data virtualization, Internet of Everything, unlock big data