Superheroes and their super strengths have long captured our imaginations. And since many of these abilities are normal human traits stretched to a magical extreme, you may well have pictured how your own life would change with super speed, agility, or senses.
Today, such daydreams are getting just a bit closer to reality. And while such powers won’t necessarily save the world (yet), they will make some common activities, such as shopping, a bit more super.
Smartphones have already assumed a central role in the retail experience. Yet the current level of smartphone interactivity is just the beginning. Exciting new capabilities are transforming the ways in which we interact — connecting our physical world to digital dimensions in very simple and intelligent ways. We will see more intelligent connections emerging across the entire customer journey: consideration, purchase, and usage.
At Cisco, we’re about ready for the NRF trade show being held in New York on Jan. 12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of the industry’s most forward-looking trends – how to utilize omnianalytics that help retailers extract the most data out of omnichannel environments.
Q: The concept of omnianalytics is a new one for many retailers. Can you tell us more about it?
A: In pursuit of the personalized customer experience, retailers are increasingly moving toward omnichannel selling across stores, websites, mobile platforms and applications, phones, kiosks, and so on. Each of these channels adds another layer to the customer experience, and each layer generates a new set of data. These data sets offer a new opportunity for stores to engage with the customer. Omnianalytics is the process of managing and correlating these large amounts of data to transform your business.
Q: Why is this data so important?
A: For the first time in history, retailers can collect truly objective, quantifiable customer data. Traditional shop-alongs, simulations, and focus groups are inevitably somewhat inaccurate, as simply being observed can change shopper behavior. Today’s automated systems, on the other hand, collect completely unbiased information on dwell times, traffic patterns, and other behaviors. They are also extremely scalable, meaning that consistent metrics can be gathered across thousands of stores to provide very high quality data.
Q: What do you think are the most important topics you’ll discuss at NRF?
Knowing which metrics are game changers for your business is the art and science of executing on omnianalytics. We’ll talk about how to get started and how to understand which metrics you need for your business. We’ll also be joined by John Goedert of Starbucks, who provides a wonderful case study on how his company is using omnianalytics to drive consumer interactions.
Time and Place:
“Omnianalytics: Knowledge is Good, Now How Can It Transform My Business?” with Kathryn Howe takes place on Tuesday, Jan. 14, at 1:15-2:15 am, in Room 4 on Level 3 of the Expo Hall. For those who can’t be there, a recording of the session will be available after the show. Visit Cisco’s NRF website to learn more, and do take the time to stop by Cisco booth #1954.
As the cloud prepares for another history-making year in its campaign to become a part of every part of our lives, a different type of history is being made. The birth of life. As we begin a new year, many around the world are celebrating new life, building on their family foundation.
“Foundations” are traditionally thought of as ground-level, or even underground; but as we ring in 2014, it’s time to start thinking of foundation in a new light. The cloud makes the possibility of sharing our lives with others more easily than before, like birth for instance. It’s enabling this connection and allowing people to access more information, more pictures, more video, and more data, with more ease than ever before. That connection doesn’t stop at content and data points- in fact, it doesn’t stop at all.
The cloud’s biggest value is in the Internet of Everything (IoE). IoE brings new experiences and interactions to life, and the cloud will only broaden IoE’s breadth over our lifetime with all of the devices, communicating, and sharing information.
In photojournalist Rick Smolan’s Human Face of Big Data project, stunning facts about how big data and the world of many clouds are changing how we live our lives, from our very first day, are showcased. For example:
During the first day of a baby’s life, the amount of data generated by humanity is equivalent to 70 times the information contained in the Library of Congress.
One-third of children born in the United States already have an online presence before they are born. That number grows to 92 percent by the time they are two.
In 2012, the average digital birth of children occurs at approximately six months.
Within weeks of their birth, another one-third of all children’s photos and information are posted online.
If it seems as if the roles of chief information officer (CIO) and chief diversity officer (CDO) rarely overlap, think again. In today’s hypercompetitive — and hyperconnected — global marketplace, inclusion, collaboration, and technology are merging as essential drivers of innovation and business success. And the relationship between the CIO and CDO may never be the same.
Indeed, fostering a policy of inclusion and diversity in your organization isn’t just the right thing to do; increasingly, it is also the profitable thing to do. And, it’s a clear business imperative, since great ideas come from all corners — and levels — of the organization.
In a Cisco survey of 7,500 companies, 93 percent of enterprises with a formal policy of inclusion reported that their collaboration technology investments outperformed their business value expectations. That’s just one example of the inclusion/diversity/value equation at work.
Now that the Holidays are upon us, and we look forward to 2014, the Cisco Small Business team continues to raise the Small Business networking bar with the introduction of the all new Cisco RV325. This Dual WAN, 14-port VPN Router, provides all of the same performance, security and reliability of the RV320 launched last June. Both routers are perfect for fast-growing small businesses or branch deployments. So if you are looking for more ports in the same enclosure, the RV325 is the Small Business router to take a look at.
RV320 and RV325
Like the it’s smaller sibling the RV320, the RV325 is a perfect match with the Cisco Small Business SG300 Series Switches and WAP500 Series Access Points. As you saw from my last Blog, the WAP551 and WAP561 boasts a nice feature-set including Captive Portal and Single Point Set-up. The WAP 551/561 are controller-less Access Points meaning additional hardware is not required. The SG300 Series offers a nice blend of features at an affordable price and are designed Small Business. It has most of the features that can be found in today’s Enterprise-class Switches.
This formidable combination makes for the perfect solution for that many Small Businesses and Organizations can take advantage of. Add in our portfolio of award-winning Cisco Small Business Services, and you have a solution that all that guarantees a positive experience from Cisco Small Business Team.
One Option for this solution is the newly launched 200 Series of Smart Switches. There are four new models including 10-, 24-, 26-, and 50-port switches. These Full Power PoE Smart Switches are a great alternative as they offer a generous feature-set, solid performance and even greater affordability.
SG200 Series PoE Smart Switch
Happy Holidays and Happy New Year’s from the Team at Cisco Small Business.