Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding. Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?
At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.
Wouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base? Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?
Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information. In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data. Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in. These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »
Tags: analytics, Big Data, data, enterprise mobility, healthcare, Industry, line-of-business, location, location-based, marketing, network, on-premise, on-site, online, onsite, retail, sales, social, vertical, wi-fi, wifi, wireless
With enough hype to rival even the most popular of Superbowl’s, Big Data experts will converge on New York City in just a couple weeks! But big data has good reason for all the hype as businesses continue to find new ways to leverage the insights derived from vast data pools that are continuing to grow at an exponential rate. A big reason for this is the ability to leverage Hadoop with the Hadoop Distributed File System and MapReduce functionality to analyze the data very quickly and provide incredibly fast queries that, although not even possible previously, can now be accomplished in minutes or less. We’ve only just begun to scratch the surface in terms of the financial returns made around Hadoop and the infrastructure to support Hadoop deployments but one thing we do know, it’s going to be big and it will continue to get bigger!
So how does Cisco fit into this picture?
Cisco is partnering with leading software providers to offer a comprehensive infrastructure and management solution to support customer big data initiatives including Hadoop, NoSQL and Massive Parallel Processing (MPP) analytics. Leveraging the advantages of fabric computing, the Cisco UCS Common Platform Architecture (CPA) delivers exceptional performance, capacity, management simplicity, and scale to help customers derive value more quickly and with less management overhead for the most challenging big data deployments.
Cisco UCS Common Platform Architecture for big data enables rapid deployment, predictable performance, and massive scale without the need for complex layers of switching infrastructure. In addition, the architecture offers unique data and management integration with enterprise applications hosted on Cisco UCS. This allows big data and enterprise applications to co-exist within a single management domain that simplifies data movement between applications and eliminates the need for unique technology silos in the data center. You can also check out my previous blog, Top Three Reasons Why Cisco UCS is a Better Platform for Big Data, to get an idea of what we’ll be sharing at the show.
Have you considered Cisco UCS for your Big Data projects? I’d like to invite you to come and hear more in a couple weeks at Strata Hadoop World in New York City. We’ll have a number of demos and experts on hand to answer all of your questions.
In addition, Cisco and Cloudera are teaming up to offer you a chance to win some exciting prizes by joining our demo crawl program. Stop by either the Cisco booth (#3) or the Cloudera booth (#403) to learn more.
Stop by and say hello and let me know if you have any comments or questions, or via twitter at @CicconeScott.
Tags: Big Data, blade server, Blade Servers, Cisco UCS, Cisco Unified Computing System, Cisco Unified Data Center, Cisco Unified Fabric, Cisco Unified Management, Cloudera, Hadoop, Hortonworks, Intel, MapR, rack server, UCS Manager, UCS service profiles
Ever step into a small-town “mom and pop” store? The owners seem to know everyone in the community, along with their individual needs, likes, dislikes, and current life situations.
It’s not easy to scale that kind of old-fashioned customer intimacy to a larger retail setting, online or off. But in the Internet of Everything (IoE) era, the same technology that is leading us headlong into the future may also help us take a step back. In the process, it may go far to improve customer experience and cement brand loyalty.
While IoE can’t conjure a kindly couple to help with a purchase, someday soon you may enter a store, bank branch, or car dealership and be guided through the steps of the process via your smart device. You’ll be greeted at the door with a personalized message. And while you’re browsing, talking to a salesperson, or engaging with an expert, you will receive content automatically to support your customer journey and your eventual buying decision. All of these suggestions will be rooted in your past purchases and browsing history, and reflect your individual needs, likes, dislikes, and current life situation (sound familiar?).
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Tags: Big Data, brand loyalty, Cisco, Cisco Consulting Services, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, retail, value at stake
The sweeping changes driven by cloud and the Internet of Everything (IoE) are upending traditional models of IT consumption in dramatic ways.
In order to shed new light on these trends and their impact on IT, Cisco® Consulting Services (CCS), in partnership with Intel®, conducted a wide-ranging study. We explored the powerful changes affecting IT consumption at all stages — how businesses plan, procure, deploy, operate, and govern IT services. We also focused on the ways in which lines of business (LOB) — human resources, sales, and other areas that are end users of IT — are altering overall IT consumption.
Some of our most striking findings related to the differences in perception between developed and emerging markets. The “Impact of Cloud on IT Consumption Models” study surveyed 4,226 IT leaders in 18 industries across nine key economies during March and April 2013. For our purposes, “emerging markets” included Brazil, China, India, Mexico, and Russia,; developed markets were represented by Canada, Germany, United Kingdom, and the United States.
In all markets, cloud is overwhelmingly seen as a good thing. Despite the challenges and added complexity that cloud brings to IT organizations,
a strong majority feels that the business upsides outweigh the negatives. For example, 83 percent of respondents believe that cloud will positively impact IT planning. In addition, 81 percent see a positive impact from cloud on “IT funding and procurement.” Similar percentages apply across all other IT consumption lifecycle stages.
Read More »
Tags: Big Data, Cisco, Cisco Consulting Services, cloud, employee productivity, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, IT, value at stake
Big Data has become mainstream as businesses realize its benefits, including improved operation efficiency, better customer experience, and more accurate predictions. However, companies are often challenged by the complexities of traditional server solutions.
In this webinar, learn how to unlock the value of Big Data with the Cisco Unified Computing System (Cisco UCS). Cisco UCS delivers the performance, capacity, management simplicity, and scale that businesses need to increase agility, speed time to value, and deliver a competitive advantage to increase revenue.
Our one-hour technical presentations will demonstrate how to build elements of the Cisco Unified Data Center platform. We will show you how to design your infrastructure and management for traditional and virtualized environments. You’ll also learn about available services to help deliver it.
To attend, please click the “ATTEND” link below:
Hope you can join us and let me know if you have any comments or questions, or via twitter at @CicconeScott.
Tags: Big Data, blade server, Blade Servers, Cisco UCS, Cisco Unified Computing System, Cisco Unified Data Center, Cisco Unified Fabric, Cisco Unified Management, Hadoop, rack server, UCS Manager, UCS service profiles