Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
Tags: Big Data, Cisco, customer, Karen Walker, marketing, midmarket, partner, revenue generation marketing, social
In recent weeks, the volume of malicious email carrying attachments has increased substantially. To entice recipients into opening those attachments, attackers are employing pitches across a wide range of subjects. In doing so, they are defeating the often doled out advice to not open attachments in email received unexpectedly.
One of the more striking examples of this is malicious email exploiting bad economic conditions, job loss, and potential loss of home. The combined legal and job categories comprised 33% of malicious email attachments over the past two weeks, with pitches ranging from bogus employment opportunities to court summons for evictions due to overdue payments.
Other legal-oriented email includes warnings of illegal use of software, copyright infringement, and criminal complaints for alleged non-payment of accounts.
Assuming you were in dire financial straits, it’s not difficult to imagine you would react to an eviction notice such as the following:
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Tags: Big Data, email security, phishing, security
Mobility and the cloud have changed how we work, transforming pockets of downtime into bursts of productivity, with easy access to our most valued information and people. But this transformation has unleashed havoc. Security practices built on decades-old assumptions of placing controls at key points in the infrastructure won’t work in today’s hyper-connected application and data-centric world.
Mobility and cloud have shifted the power balance from IT to users. Business units and workers are embracing public cloud services for everything from document sharing to payment services. Most CISOs cannot state with confidence that their organization’s information assets are secure.
The industry needs to embrace innovative security and identity architectures so organizations can protect their users’ identities, devices, and data, wherever and whenever they are. Now is the time for InfoSec pros to embrace CHAOS and enable the business to move forward quickly and securely.
Tags: Big Data, byod, CHAOS, Cisco, cloud, Control Havoc, data center, mobility, Overhaul Security
In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.
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Tags: Big Data, brand loyalty, Cisco, Cisco Consulting Services, FutureOf, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, mobility, retail, value at stake
Up in the mornin’ and out to school
The teacher is teachin’ the Golden Rule
American history and practical math
You study’ em hard and hopin’ to pass
Chuck Berry’s old hit “School Days” sums up an educational model that has persisted since the 1800s — if not since Aristotle. Students and their classmates sit within the same walls and absorb rote knowledge from one teacher at a time. And woe to those who fail to show up for the morning bell or to follow the lesson plan!
But if you think your own school days are a model for the future, get ready for a whole new lesson plan. Just as the Internet of Everything (IoE) is disrupting so many other areas of our lives (not to mention business models), its ever-expanding wave of network connectivity promises to upend education as well.
After all, when people, process, data, and things are linked in startling new ways, radical transformation follows. Within the context of learning, the very definition of schools, students, teachers, and classrooms is being challenged. Now, your classroom is wherever you happen to be, and your lessons take place when you want them — all thanks to a convergence of IoE cornerstones such as mobility, media-rich collaboration tools, cloud, and analytics.
Cisco predicts that the IoE Value at Stake will be $4.6 trillion for the public sector worldwide over the next decade. Of that total, $258 billion in value will come from Connected Education.
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Tags: Big Data, Cisco Consulting Services, education, employee productivity, Enterprise, innovation, Internet of Everything, IoE, IoE Value Index, IoT, MOOCs, public sector Value at Stake, Quantified Self, value at stake