This week we’re announcing new systems at the upper end of the UCS server product line: some heavy-duty iron for heavy-duty times. These are important new tools for our UCS customers: the digital age is accelerating, IT needs more horsepower to keep up, and there is a lot at stake.
Consider this: less than 10 years ago, some of the largest mainframes scaled up to half a terabyte (TB) of main memory. What if I were to tell you that these latest generation UCS blade servers will scale to 3TB? Sound like a lot? It is. And that’s just the two-processor version. Connect two UCS B260 M4 blades with an expansion connector and they become a UCS B460 M4, a four socket server that will scale to 6TB. Putting that into perspective: a spiffy new laptop might ship today with 8GB of memory. Multiply that by 750 and you have 6TB.
Not too long ago, all the content Wikipedia would fit in this type of footprint (in 2010 it was just under 6TB with media.) Here is a fun illustration of what this scale of data would look like on paper (just the ~10GB of text, not the images.) Now remember, we’re not talking about fitting all that data on the local disks of the server – we’re talking about fitting it in main memory. This is becoming crucially important in the field of data analytics, where “in-memory” is the key to speed and competitiveness. Applications like SAP HANA are at the forefront of this trend. Today, at Intel’s launch event in San Francisco, Dan Morales (Vice President of Enabling Functions at eBay) joined us to talk about how they’re betting on this type of analytic technology to help them make the eBay Marketplace work better for buyers and sellers (and eBay shareholders.) I’ll post a video clip of that soon; his description of the challenges and opportunities, at eBay scale, is worth a watch.
Our collaboration with Intel is one of the best technology combinations in the industry today. Consider what we both bring to the party. Intel: innovation in processor technology that drives Moore’s Law. Cisco: innovation in connecting things across the data center and around the world. UCS is an outcome of two blue-chip tech powerhouses investing in real innovation and the results have changed the industry.
In 1991, Stewart Alsop famously wrote: “I predict that the last mainframe will be unplugged on 15 March 1996.” He just as famously had to eat his words. He munched on those twelve years ago, and while mainframes and RISC-based systems remain, there is an inexorable trend as the heaviest analytic workloads continue to shift to the type of scale-up x86-based systems we’re talking about today. It only makes sense. So while this will garner me plenty of comments from the architectural purists out there, I say “go ahead and plug a mainframe back in.” It will fit right in your UCS B-Series blade chassis…
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently with Glenn Gow of Crimson Marketing. I’m pleased to share these excerpts from our conversation and invite you to listen to the podcast.
Glenn: Why don’t we start with this concept of revenue-generating marketing, and tell us a little bit about the journey that you’ve been going through.
Karen: I wanted marketing to be viewed as a revenue center versus a cost center, because then it becomes a very different discussion about the value, the role of marketing, and the investment that a company is willing to make.And frankly, in some cases, marketing should be seen as a cost-to-serve model in terms of where marketing can lead the generation of demand, particularly with customers in the mid-market and with our partners.
Glenn: Can you talk a little bit more about what revenue-generating marketing really means? Read More »
In recent weeks, the volume of malicious email carrying attachments has increased substantially. To entice recipients into opening those attachments, attackers are employing pitches across a wide range of subjects. In doing so, they are defeating the often doled out advice to not open attachments in email received unexpectedly.
One of the more striking examples of this is malicious email exploiting bad economic conditions, job loss, and potential loss of home. The combined legal and job categories comprised 33% of malicious email attachments over the past two weeks, with pitches ranging from bogus employment opportunities to court summons for evictions due to overdue payments.
Other legal-oriented email includes warnings of illegal use of software, copyright infringement, and criminal complaints for alleged non-payment of accounts.
Assuming you were in dire financial straits, it’s not difficult to imagine you would react to an eviction notice such as the following:
Mobility and the cloud have changed how we work, transforming pockets of downtime into bursts of productivity, with easy access to our most valued information and people. But this transformation has unleashed havoc. Security practices built on decades-old assumptions of placing controls at key points in the infrastructure won’t work in today’s hyper-connected application and data-centric world.
Mobility and cloud have shifted the power balance from IT to users. Business units and workers are embracing public cloud services for everything from document sharing to payment services. Most CISOs cannot state with confidence that their organization’s information assets are secure.
The industry needs to embrace innovative security and identity architectures so organizations can protect their users’ identities, devices, and data, wherever and whenever they are. Now is the time for InfoSec pros to embrace CHAOS and enable the business to move forward quickly and securely.
In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.