The appetite for the latest new products and services is growing exponentially driven by the 24 hour, on demand, social media driven, next day delivery expecting, ‘selfie’ posing with the new shiny object, hyper informed consumer. Satisfying the demand for this fast-paced consumer cycle requires manufacturers to move rapidly to stay ahead of competitors and consumer tastes. They must bring interesting and exciting new products to market in a timely fashion, whether they are first to market or responding to a competitor’s new product offerings.
Two specific trends are emerging and transforming how the industry develops, manufactures and meets the demands of the new on demand consumer driving market – crowd sourcing and 3D printing.
Manufacturing Game Changers: Crowdsourcing and 3D Printing
Crowdsourcing is not a new development model. In fact, the open-source model gave us the Linux operating system and the Apache Web server over 20 years ago. But there is one very distinct difference when applying crowdsourcing methodology to a manufacturing process, as opposed to software development, and that is raw material. This is where 3D printing technology is rapidly maturing driving orders of magnitude efficiencies and cost savings into the value chain.
A Printed Car
In fact, a start-up called Local Motors is on the cutting edge of combining crowdsourcing and 3D printing to revolutionize the automobile industry. In a process that Local Motors calls “co-creation,” — also known as “crowdsourcing” — the software allows enthusiasts to post a design for a part that other users in a worldwide community can call up on a browser, see in 3D, take measurements from, and comment on, thus providing a new model and methodology for innovation. Local Motors then leverage 3D printing technology to deploy “microfactories”
Can crowdsourcing and 3D printing produce an electric car?
Today, I am pleased to announce Cisco’s intent to acquire privately held Memoir Systems, a company that develops semiconductor memory intellectual property (IP) and tools that enable ASIC vendors to build programmable network switches with increasing speeds. This acquisition will enable the proliferation of affordable, fast memory for existing Cisco switch ASICs and will help advance Cisco’s ASIC innovations necessary to meet next-generation IT requirements.
Currently in the data center switching market, denser infrastructure and data-intensive workloads are driving demand for higher port density (feeds) and greater bitrates (speeds). At the same time, the accelerating growth of scale-out (non-virtualized) Big Data applications like Hadoop are driving increasing East-West data traffic – furthering the need for greater data center network density. Unfortunately, the physical memory in typical ASIC switch chips cannot cope with the design requirements for these more intense needs and as a result, can become the bottleneck that limits the density and performance of future data center switches.
To help solve the ASIC memory issue, Memoir currently licenses soft-logic IP, which speeds up memory access by up to 10 times. It also reduces the overall footprint this memory takes up in typical switch ASICs. As a result, this technology allows the development of switch and router ASICs with speeds, feeds, and costs typically not possible with traditional physical memory design techniques. This differentiation is critically important as port densities and port speeds move from 10G to 40/100G.
The acquisition of Memoir Systems is expected to close in the first quarter of Cisco’s fiscal year 2015. The Memoir team will report into Cisco’s Insieme Business Unit, under Senior Vice President, Mario Mazzola.
I look forward to seeing Memoir’s technology used across Cisco’s future ASIC projects. Memoir’s technology and strong team will allow Cisco to continue to innovate at the chip level and advance our ASIC and overall networking strategies.
If you follow the news in the world of data center you probably noticed a small announcement from Cisco last week regarding the UCS portfolio…
To net it out in a simple way, I’ve been telling people that the trail of innovation that Cisco has been blazing with UCS just got a lot wider. That’s because this rollout is all about three key vectors that our customers have guided us to expand on:
Edge-Scale computing: taking UCS to the growing sources of computing demand beyond the core data center and to smaller scale IT organizations with UCS Mini
Padma Warrior and Joe Inzerillo discuss how technology is transforming the #MLB fan experience.
We had a stellar lineup at the event in New York. Our CTO, Padma Warrior, headlined and did a fantastic job setting the context for this wave of innovation in the frame of IoE and Fast IT. Paul Perez followed, explaining the sea change occurring in the application landscape and the customer imperatives guiding development of the UCS platform. Finally, Satinder Sethi stepped us through all the new technology we’ve added to the portfolio. Frank Palumbo hosted the event for us in New York, and I think it’s no coincidence he was rewarded later in the day by a thrilling walk-off win by the Yankees. Note that my last link there is to MLB.com, whose CTO, John Inzerillo, joined our event to share all the cool fan experience technology they’re developing.
I’d like to thank our #CiscoChampions for joining us at the event and bringing their unique and (trust me) unfiltered perspective to the news. Another highlight for me was the opportunity to tour the MLB Advanced Media Center with Matt Eastwood of IDC who joined us in New York to moderate a panel on scale-out computing. Matt, so sorry about the results of the Yankees/Red Sox game…it’s tough to overcome Palumbo-level karma. Having several of our customers and partners at the event really rounded it out, making a special day for everyone that joined us in New York and in the streaming sessions.
Jim Leach (L) and Tech Field Day panel of Cisco Champions.
To hit on all the details, the team has taken a divide-and-conquer approach here on the blog as well as youtube and our other social media venues. In addition to the links above, here are some of the pieces you can check out to learn more. Scanning the #USCGrandSlam hashtag on Twitter is another good way to take a look at the news and reactions.
In today’s era of SMAC – Social, Mobile, Analytics and Cloud based solution, Pay-Per-Use licensing and Dev Ops software development methodology, Independent Software Vendors (ISV) are facing major challenges on many fronts. ISVs strive to differentiate from their competitors and gain new customers, as well as retain existing customers and generate additional revenue from them. This shift is happening throughout the software developer market and has surfaced technological and business changes for ISVs.
I was speaking with a customer today at VMworld and, unlike many discussions, which are focused on the infrastructure (servers, storage, networking), this one turned primarily on the application. This person was describing to me his need to match the server to a new set of applications he is being asked to support and then what to do with all the data being generated. With much of the conversation at the show focusing on virtualization of resources, he made the point that consideration of the architecture itself – how servers, storage and networking is leveraged – was still critical to mapping the requirements of the application back to what that application lives on.
This is a trend we’re seeing more and more. A new breed of applications, and the increasing density of data, is driving a new way of thinking about the underlying infrastructure. Often, these applications are developed internally, leveraging many of the toolkits available on the market today, and delivered through a private or public cloud. These applications can be run from Read More »