Mobility and the cloud have changed how we work, transforming pockets of downtime into bursts of productivity, with easy access to our most valued information and people. But this transformation has unleashed havoc. Security practices built on decades-old assumptions of placing controls at key points in the infrastructure won’t work in today’s hyper-connected application and data-centric world.
Mobility and cloud have shifted the power balance from IT to users. Business units and workers are embracing public cloud services for everything from document sharing to payment services. Most CISOs cannot state with confidence that their organization’s information assets are secure.
The industry needs to embrace innovative security and identity architectures so organizations can protect their users’ identities, devices, and data, wherever and whenever they are. Now is the time for InfoSec pros to embrace CHAOS and enable the business to move forward quickly and securely.
In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.
Up in the mornin’ and out to school
The teacher is teachin’ the Golden Rule
American history and practical math
You study’ em hard and hopin’ to pass
Chuck Berry’s old hit “School Days” sums up an educational model that has persisted since the 1800s — if not since Aristotle. Students and their classmates sit within the same walls and absorb rote knowledge from one teacher at a time. And woe to those who fail to show up for the morning bell or to follow the lesson plan!
But if you think your own school days are a model for the future, get ready for a whole new lesson plan. Just as the Internet of Everything (IoE) is disrupting so many other areas of our lives (not to mention business models), its ever-expanding wave of network connectivity promises to upend education as well.
After all, when people, process, data, and things are linked in startling new ways, radical transformation follows. Within the context of learning, the very definition of schools, students, teachers, and classrooms is being challenged. Now, your classroom is wherever you happen to be, and your lessons take place when you want them — all thanks to a convergence of IoE cornerstones such as mobility, media-rich collaboration tools, cloud, and analytics.
Cisco predicts that the IoE Value at Stake will be $4.6 trillion for the public sector worldwide over the next decade. Of that total, $258 billion in value will come from Connected Education.
Hey data heads! O’Reilly Strata Conference kicks off tomorrow at the Santa Clara Convention Center. If you plan to go you better have tickets because the event is sold out.
If you are attending the three days of sessions, keynotes, receptions and exhibits, please stop by the MapR booth for some face time with one of our big data partners and plan to attend their sponsored panel discussion which includes Cisco IT and other MapR customers facilitated by Mike Gualtieri from Forrester Research.
Best Practices for Hadoop In Production
“Mike Gualtieri, principal analyst at Forrester Research, Inc., will engage a panel of production Hadoop users – including Cisco IT, The Climate Corporation, The Rubicon Project, and Solutionary – to discuss the challenges and best practices for deploying Hadoop in production. Join us for an engaging conversation on tips and tricks in deploying Hadoop in production. 10:40am, Wednesday February 12 in Ballroom H” See more here.
Representing Cisco IT will be Distinguished Engineer, Piyush Bhargava. Piyush is Chief Architect for Data Architecture & Innovation and is responsible for finding new ways of harnessing value from data and for designing architectures to support data processing, analytics & data science needs.
If you can’t make it to Strata Conference or are double booked during this time slot you can get the goods on this topic from a number of other sources.
First, check out the webinar Cisco and MapR produced with Mike that highlights the Cisco IT case study. Mike outlines the 7 Best Practices for Productionizing Hadoop, MapR follows with their best practices for data tables and Cisco IT covers their big data use case. If you want to skip to the Cisco IT use case, it starts at 34:00.
Then, take a look at my blog post on the Cisco IT big data platform success story. Cisco IT has standardized on Cisco UCS servers and fabric interconnects for its big data infrastructure and uses MapR for data tables.
For operational workloads, Cisco IT has standardized company-wide on Cisco Tidal Enterprise Scheduler with its unique set of adapters that include API integrations to MapR, Hive and Sqoop for big data workload processing.
Next, spend some time reading the Unleashing IT Big Data Edition. This special edition of Unleashing IT is all about big data and highlights our joint Cisco/MapR customer Solutionary who incidentally, will join Cisco IT on the Strata Conference panel discussion on Wednesday. This e-zine is packed full of big data thought leadership; best practices for infrastructure and operations; customer success stories and include our partners Intel, MapR and others.
Finally, peruse the Cisco big data website for all the latest on our solutions, partners, services and resources to help you make the best informed decision on moving your big data platform from development to production.
In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up. Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need, when they want it, and is extremely responsive. 59% of consumers who have experienced personalization believe it has a noticeable influence on their spending. That percentage cannot be ignored –and with all the data available from connected devices and social media –there is no reason it should be.
Social media interactions are a part of many customers’ routine. For marketing, these interactions provide valuable insights and data. Companies like Julep Beauty leverage social media to interact with their customers, discover what they want, and quickly create, test, and sell new products. When negative reviews or comments come up, they promptly address the issue. This allows customers to feel like their voices are being heard and helps position the brand as a company that cares and is responsive to its customers.