In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up. Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need, when they want it, and is extremely responsive. 59% of consumers who have experienced personalization believe it has a noticeable influence on their spending. That percentage cannot be ignored –and with all the data available from connected devices and social media –there is no reason it should be.
Social media interactions are a part of many customers’ routine. For marketing, these interactions provide valuable insights and data. Companies like Julep Beauty leverage social media to interact with their customers, discover what they want, and quickly create, test, and sell new products. When negative reviews or comments come up, they promptly address the issue. This allows customers to feel like their voices are being heard and helps position the brand as a company that cares and is responsive to its customers.
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Tags: best practices, Big Data, Internet of Everything, marketing, optimization, personalized marketing, social media
Your house-cleaning robot connects to your lighting system, which connects to your garage door, which connects to your car. All of these devices in turn connect to your smartphone, which, among many other things, enables YOU to connect to a community of like-minded, creative souls looking for — you guessed it — better ways to connect and program things.
This is just a small glimpse into how the Internet of Everything (IoE) is transforming our lives. With its explosion in connectivity — from 10 billion “things” today to 50 billion in 2020 — IoE is changing the world in complex and challenging ways. But there are also exciting opportunities to manage the complexity, share ideas, and drive ever-higher levels of innovation and collaboration.
One name for this new paradigm is the Programmable World.
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Tags: asset utilization, Big Data, Cisco, Cisco Consulting Services, employee productivity, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, retail, value at stake
Technology is changing the world at an ever increasing rate. The exponential jumps in processing power, mobile technologies, storage, and connection speeds are facilitating a whole new suite of possibilities. We are beginning to see the creation and realities of new connected experiences that allow us to capture and document our lives in countless ways. Our memories and experiences can be digitally chronicled and preserved perhaps forever. Where and how do we store our ever-expanding archive of personal history? How will we be able to find, share, or extract what we need, when we need it?
(Fun Fact: The volume of such data already being saved to the cloud is staggering: in Dropbox alone, one billion files are uploaded every 24 hours!)
Enter the era of the personal cloud. According to Gartner’s IT predictions for 2014, personal cloud will solidify the shift from devices to services. So it won’t matter which device captures information or images; you’re personal cloud will be the hub that centralizes everything. You’ll have almost unlimited potential in recording and archiving your life, with easier and faster access. While this notion of “lifestreaming” – i.e., creating a digital diary and archive of one’s life and activities – has been around for years, social media aggregators like Facebook have only begun to address the scope of what it can be.
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Tags: Big Data, Cisco cloud, cloud
As information consumers that depend so much on the Network or Cloud, we sometimes indulge in thinking what will happen when we really begin to feel the effects of Moore’s Law and Nielsen’s Law combined, at the edges: the amount of data and our ability to consume it (let alone stream it to the edge), is simply too much for our mind to process. We have already begun to experience this today: how much information can you consume on a daily basis from the collective of your so-called “smart” devices, your social networks or other networked services, and how much more data is left behind. Same for machines to machine: a jet engine produces terabytes of data about its performance in just a few minutes, it would be impossible to send this data to some remote computer or network and act on the engine locally. We already know Big Data is not just growing, it is exploding!
The conclusion is simple: one day we will no longer be able to cope, unless the information is consumed differently, locally. Our brain may no longer be enough, we hope to get help, Artificial Intelligence comes to the rescue, M2M takes off, but the new system must be highly decentralized in order to stay robust, or else it will crash like some kind of dystopian event from H2G2. Is it any wonder that even today, a large portion if not the majority of the world Internet traffic is in fact already P2P and the majority of the world software downloaded is Open Source P2P? Just think of BitCoin and how it captures the imagination of the best or bravest developers and investors (and how ridiculous one of those categories could be, not realizing its potential current flaw, to the supreme delight of its developers, who will undoubtedly develop the fix — but that’s the subject of another blog).
Consequently, centralized high bandwidth style compute will break down at the bleeding edge, the cloud as we know it won’t scale and a new form of computing emerges: fog computing as a direct consequence of Moore’s and Nielsen’s Laws combined. Fighting this trend equates to fighting the laws of physics, I don’t think I can say it simpler than that.
Thus the compute model has already begun to shift: we will want our Big Data, analyzed, visualized, private, secure, ready when we are, and finally we begin to realize how vital it has become: can you live without your network, data, connection, friends or social network for more than a few minutes? Hours? Days? And when you rejoin it, how does it feel? And if you can’t, are you convinced that one day you must be in control of your own persona, your personal data, or else? Granted, while we shouldn’t worry too much about a Blade Runner dystopia or the H2G2 Krikkit story in Life, the Universe of Everything, there are some interesting things one could be doing, and more than just asking, as Philip K Dick once did, do androids dream of electric sheep?
To enable this new beginning, we started in Open Source, looking to incubate a project or two, first one in Eclipse M2M, among a dozen-or-so dots we’d like to connect in the days and months to come, we call it krikkit. The possibilities afforded by this new compute model are endless. One of those could be the ability to put us back in control of our own local and personal data, not some central place, service or bot currently sold as a matter of convenience, fashion or scale. I hope with the release of these new projects, we will begin to solve that together. What better way to collaborate, than open? Perhaps this is what the Internet of Everything and data in motion should be about.
Tags: ai, Android, artificial intelligence, Big Data, BitCoin, Blade Runner, cloud, Do Androids Dream of Electric Sheep, Fog, Fog computing, H2G2, Internet of Everything, internet of things, IoE, IoT, krikkit, M2M, Moore Law, Nielsen Law, open source, p2p, privacy, security
Considering all the hype around the cloud, it’s easy to forget that we live in a world of many clouds. Organizations can’t simply tap into a single all-powerful entity located everywhere and nowhere, all at once. In reality, they must dip in and out of a complex and often challenging array of public, private, and hybrid clouds.
But what is the future of cloud? The Internet of Everything (IoE) is driving an unprecedented explosion in connectivity — and transformation — and cloud is the key delivery system that makes it all possible. In the enterprise, cloud has already upended traditional IT consumption models, transitioning IT departments into brokers of services that are increasingly available through third-party vendors — and accessed through a variety of clouds. Facing an increasingly cloudy future, service providers are focused on moving beyond their traditional roles as telecom providers, while new players continue to enter the core markets of traditional service providers.
But how will enterprises and service providers meet the security and operational challenges of an ever-expanding and increasingly complicated cloud universe? Part of the answer lies in the industry’s evolution toward an ecosystem of cloud providers. Incorporating a cloud “brokerage” and a cloud “federation,” this ecosystem will give customers a choice of cloud solutions that meet their specific needs.
I’m happy to report that Cisco, along with some of our key partners, is helping to smooth the cloud transformation journey both on the demand (enterprise) and supply (service provider) sides.
This week we announced at Cisco Live Milan a breakthrough hybrid-cloud solution called Cisco InterCloud, which paves the way for interoperable and highly secure public, private, and hybrid clouds.
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Tags: Big Data, Cisco, Cisco Consulting Services, cloud, employee productivity, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, IT, value at stake