Retailers looking at the Big Data opportunity may well find themselves with an array of choices: the opportunities seem so vast, where does one begin?
Well, a pragmatic way forward is to focus on some pragmatic possibilities and then “follow the money”!
In examining the Big Data opportunity for retailers, Cisco IBSG has identified three key areas where we believe value can be generated through Big Data analytics – and we have put together a framework for assessing and comparing the financial impact of options within these areas.
As outlined in our previous report, “Surfing the Data Deluge: How Retailers Can Turn Big Data into Big Profits,” three areas – video, social and mobile data –promise unprecedented insights into what consumers want or need, at the earliest stages of interest, and will drive the Big Data thrust in retail over the next few years. These three essentials not only represent a major stream of incoming data, but also provide an outbound mechanism to communicate with customers on a more personalized basis. In other words, they are both a source of Big Data analytics and a way of implementing Big Data insights! Read More »
By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – Singapore
A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.
But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.
This has been an exciting week. Further expanding its Big Data portfolio, Cisco has announced collaboration with Intel, its long term partner, for the next generation of open platform for data management and analytics. The joint solution combines Intel® Distribution for Apache Hadoop Software with Cisco’s Common Platform Architecture (CPA) to deliver performance, capacity, and security for enterprise-class Hadoop deployments.
As described in my blog posting, the CPA is highly scalable architecture designed to meet variety of scale-out application demands that includes compute, storage, connectivity and unified management, already being deployed in a range of industries including finance, retail, service provider, content management and government. Unique to this architecture is the seamless data integration and management integration capabilities between big data applications and enterprise applications such as Oracle Database, Microsoft SQL Server, SAP and others, as shown below:
The current version of the CPA offers two options depending on use case: Performance optimized -- offers balanced compute power with I/O bandwidth optimized for price/performance, and Capacity optimized – for low cost per terabyte. The Intel® Distribution is supported for both performance optimized and capacity optimized options, and is available in single rack and multiple rack scale.
The Intel® Distribution is a controlled distribution based on the Apache Hadoop, with feature enhancements, performance optimizations, and security options that are responsible for the solution’s enterprise quality. The combination of the Intel® Distribution and Cisco UCS joins the power of big data with a dependable deployment model that can be implemented rapidly and scaled to meet performance and capacity of demanding workloads. Enterprise-class services from Cisco and Intel can help with design, deployment, and testing, and organizations can continue to rely on these services through controlled and supported releases.
Today Paul Perez, Vice President and CTO of Cisco’s Data Center Group joined on stage downtown San Francisco Boyd A. Davis, Intel Architecture Group Vice President and GM, Data Center Software Division to announce a proposed extension of the alliance between Cisco and Intel into Big Data .
Over the past months, our readers had the opportunity to appreciate the growing investment of Cisco in this market frequently articulated by our experts Raghunath Nambiar and Jacob Rapp through blog postings and speaking at industry events.
Cisco and Intel have worked together for years to deliver enterprise solutions that improve performance and enable organizations to deliver new services. As we have stated several times recently , Intel has been a critical partner and significant contributor to the phenomenal success of the Cisco UCS. So it will not come as a surprise to anybody that Cisco and Intel are looking to partner again to offer you a leading Big Data solution.
In this video, Cisco Paul Perez and Intel Boyd Davis explained how Cisco will support the Intel distribution of Apache Hadoop on UCS, and how both companies intend to collaborate to address the growing Big Data needs of our joint customers.
The so-called “data deluge” shows no signs of abating anytime soon. Facebook, for example, has more than 2.5 billion pieces of content and ingests more than 500 terabytes of new content daily. Mobile devices are driving this growth of data. The global proliferation of devices estimated to reach 10 billion by 2017—or 1.4 times the number of people on the planet. As a result mobile-data traffic is exploding. The recently released Cisco Visual Networking Index (VNI) predicts that global mobile-data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month.
But along with the challenges inherent to this tsunami of data, opportunities abound for monetizing and optimizing information. All of those new mobile consumers—in developed and emerging markets alike—will demand enhanced Connected Life experiences that will be newer, better, and more personalized. Data is the “new oil” that will fuel this opportunity. Networks and the Internet have a critical role to play in the future of Big Data. First, they are the collectors and disseminators of data, gathering it from the millions of Internet-enabled devices, applications, and sensors, then storing it in the right place for analysis and further action. Second, they are creators of critical information on location, presence, device type, application, and more. Read More »