More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.
We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:
How can I learn more about getting Executive support for social media? Read More »
This is the story of Russ, a Networking Consulting Engineer on the Cisco Advanced Services (AS) team, who took time aside from his regular day job to lay the seeds of an exceptional resource on the IWE QUAD Community, an internal social platform. As a result of his efforts, the AS team’s work efficacy has increased and Cisco’s rapport with customers and partners has improved immensely.
Southern California Edison (SCE) is one of the Advanced Services (AS) team’s largest clients with over 10-15 service activities usually going on at one time. The advent of bringing people in and out of working with this client proved to be a recurring issue because these individuals had little to no knowledge about SCE, and there was no official training route they could go through in order to be brought up to speed about the client’s needs.
In case you have missed our tweet with the replay link to our Social Media Week at Cisco (#SMWCisco) which took place on February 14th, you can access the recorded sessions here. We just couldn’t get enough of these wonderful speakers so we dared a few of them to tell us a truth about social media. Watch this 2-minute video to find out what Michael Brito (@britopian) from Edelman, Todd Wilms (@SocialB2P) from SAP and Jeanette Gibson (@jegibson) from Cisco had to say:
Based in the Glasgow Cisco Scotland office, Stephen is a distinguished blogger from the Data Center and Cloud team in Cisco Services. Stephen joined Cisco in the year 2000 via the Atlantech Technologies acquisition and was Senior Manager within Product Management in Cisco’s Network Management R&D team, and he focused on IP/MPLS service provider network management.
During this time, he brought to market the unique Cisco MPLS Diagnostics Expert product, taking it from (literally) a corridor conversation through definition to launch, and on to win multiple industry awards. He has over 20 years of industry experience in IT, Data Center, and Service Provider Network Management which he shares with the world through his writing. By keeping customers’ new technology adoption challenges at the forefront of his mind and weaving novelty into his blogging best practices, Stephen has gained the popularity of many of his readers and established himself as a role model for many other Cisco bloggers.
Stephen’s Customer-Centric Vision
Blogging is no one-way conversation for Stephen. He has the customer in mind at all times and is always conscious of their careabouts. Prior to writing, he interviews customers and partners to better understand their viewpoints and present a more well-rounded perspective.
At Cisco, we see the long-term benefits of using social media to connect with fans and enhance employees’ work efforts. The Global Social Media Marketing team has been experimenting with a number of different ways to drive social media adoption internally. One example includes rewarding and recognizing SMEs (subject matter experts) who showcase exemplary use of social media (if you’re interested in reading about our most recently awarded SMEs, check out the new “Meet Our SMEs” blog series).
An Innovative Approach to Endorse Social Media Use
On the other hand, we’d also like to have our employees proactively drive this process by having the SMEs offer their social media knowledge for social media managers who might need an SME’s help with a variety of different projects. So how did we go about executing this initiative?