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Meet Barun Singhania: Epitome of a True Social Ambassador

Greatly active as a Cisco voice on the social landscape, Barun is a technical Subject Matter Expert (SME) who experiments with more social media websites that you can keep track of—from Facebook to Quora to Pinterest to…. you name it!

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Let the Game Begin: Download the CiscoEvents Mobile App #ragancisco

On May 8th and 9th, come to Cisco Headquarters to learn advanced social practices, mingle with old friends and make new ones at the 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications Summit. Hang out with us and other attendees in the real and virtual worlds as we explore topics like how to:

  • Adapt to the social business model: the key to real culture change
  • Hone in on the “social” aspect of social media
  • Build a collaborative case for social media to persuade your C-suite
  • Use carrots—not sticks—to get buy-in for a social media marketing strategy
  • Take risks, measure results and meet marketing goals using social media
  • Track the ROI of social media Read More »

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How Are Communities Changing the Way We Do Business?

Online communities have started to play a large role in business as companies realize they’re a significant channel to stay connected with customers and partners. Community managers now have big shoes to fill while keeping up with all the online communications that occur on these fast-growing and engaging platforms. We’re also seeing how customer communities will increasingly become a new measure of success in the corporate world.

Communities are influencing us to change the way we do business in diverse ways, and we wanted to hear what advanced social media practitioners Dave Gutelius (@gutelius), Chief Social Scientist at JIVE, and Becky Brown (@beckyannbrown), Social Media Marketing Director at Intel, had to say about this topic. Here’s a short video (just over 2 minutes) which relays a few of their key points. Hope you enjoy! Read More »

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How to Turn Your Brand into a Digital Powerhouse [VIDEO]

We sat down with Jeanette Gibson (@JeanetteG), Sr. Director, Global Social and Digital Media at Cisco to talk about a brand’s journey through the digital world. In our video interview, she shared with us the 5 stages of transformation to reach Digital Nirvana. Credit goes to Ant’s Eye View for the development of this framework. Check it out and if you like the video, please share this blog. Read More »

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Executive Engagement in Corporate Social Media #ragancisco

More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.

We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:

How can I learn more about getting Executive support for social media? Read More »

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