Social media is a perfect vehicle through which you can not only share customer stories but also connect with fans. While doing so, it is critical that you make sure the communication is always a two-way street. Relaying your fans’ messages through social channels will help build stronger, interpersonal relationships while giving you the opportunity to become a better listener as well.
Michael Brito (@britopian) from Edelman Digital, Gina Fung Ballenger (@FunGina) from Wells Fargo and Maria Poveromo (@mariapoveromo) from Adobe Systems had some best practices and lessons learned to share in regards to this topic. Here’s a brief 2-minute video in which these experienced social practitioners tell us their thoughts: Read More »
Tags: Adobe, best practices, customer stories, Customer-centric, lessons learned, video, Wells Fargo
With over 180 blog posts under his belt, Omar shares secrets to his Twitter and blogging successes as well as his main motives for utilizing these platforms for his work.
Having been at Cisco for nearly 13 years, Omar has spent his most recent working years as a Data Center (DC) Senior Marketing Manager, focusing on Networking DC Architectures and Emerging Technologies. As a long-time user of popular social channels blogs and Twitter, we interviewed Omar to learn some of his social best practices and tips.
How and why do you use Twitter for your work?
“I use Twitter for a couple of reasons. It’s a really great way to gather real-time information, and I like to keep an updated pulse on what’s going on in the industry, what topics are at top of mind for customers. Also, our team leverages Twitter to update our fans with relevant information about new product launches, campaigns, events and more and then see whether or not our corporate messages are getting traction. If our message is misunderstood, we step in very quickly and take corrective action to shape it in a way that’s effectively communicated to our audience.
I use my personal Twitter handle to post my personal perspective on matters and any interesting content that I find from time to time. I also help contribute to the DC Twitter account to not only amplify the team’s messages but also be a source of useful information that’s all-things DC-related. It’s important for us to act as a general resource of high-quality DC information and not simply as a conduit of Cisco messaging.”
Tell us about your blogging practice. Read More »
Tags: best practices, blogging, data center, lessons learned, meet our SMEs, Meet Our SMEs blog series, SMEs, subject matter experts, twitter
Jaime’s daily contributions to the Cisco Support Community over the past 6 years have not only helped establish him as a Unified Communications thought leader but also reduce extraneous company costs.
The Cisco Support Community is an online technical support community on which company employees can interact with and respond to questions from Cisco customers and IT professionals. Oftentimes, SME contributors like Jaime who resolve customers’ technical issues by responding to questions on the community have greatly helped avoid opening unnecessary Technical Assistance Center (TAC) cases, ultimately diminishing company costs.
The Cisco Support Community Hall of Fame
The Cisco Support Community Hall of Fame is an exclusive group which highlights top individuals who have showcased long-term contributions to this community. Jaime is the most recent addition to this elite group which consists of a total of 8 members. His high quality contributions over the past 6+ years in the Collaboration, Voice and Video communities are said to have made a significantly positive impact to the overall online community.
Jaime’s Social Activities
Jaime is a Network Consulting Engineer specializing in the Cisco Unified Communications (UC) portfolio of solutions on the Planning, Design and Implementation (PDI) team. Although Jaime is involved with VXi technologies with PDI from the UC perspective, he studies VMWare View and Citrix ICA to get a better understanding of the technology of the whole. Jaime claims that self-studying also helps him participate on the Cisco Support Community in a more effective manner.
Every day, Jaime volunteers his free time to respond to customers, partners and prospective clients on the Cisco Support Community. Through diverse channels including discussion forums, webcasts, blogs, Ask the Expert events, documents and more, Jaime actively shares his knowledge and expertise with others on this site.
What motivates Jaime to be such an active participant on this online social platform? Read More »
Tags: best practices, cisco support community, Hall of Fame, lessons learned, meet our SMEs, Meet Our SMEs blog series, SME, subject matter expert, TAC, technical expert
An IT Architect with over 15 years of experience within Data Center, Doug practices AND preaches a number of different blogging best practices.
Doug’s blog posts are interesting, customer-centric, and boast wide readership. Perhaps due to his background in Journalism, he knows how to hook his reader’s attention from the start. Through his Cisco Blog website, he shares his Data Center expertise and real-world experiences from the Cisco IT organization with an informal and personal tone of voice.
Doug’s blog posts are exceptional in the sense that he uses innovative methods to share content and displays advanced blogging skills. Moreover, Cisco Blogs Manager Lindsay Hamilton has praised his practice of using tags. For example, he always adds the same tag for all posts in a particular series; consequently, he can easily promote his blog and organize it on the blogging platform since WordPress creates a unique URL for each tag.
Data Deconstructed Blog Series
Perhaps one of Doug’s most commendable social activities includes creating the “forum-like” blog series “Data Center Deconstructed,” through which he has shared useful information about Data Centers since March 2011. This series encourages readers to ask any questions related to Data Center, and then Doug answers them with video blogs containing self-recorded videos. With his frequent and creative blog posts, he has helped generate excitement and drive visits to the Inside Cisco IT Blog on which he publishes his blog posts.
Watch this short video in which Doug introduces the Data Center Deconstructed blog series:
Read More »
Tags: best practices, blogging, data center, Data Center Deconstructed blog series, lessons learned, meet our SMEs, Meet Our SMEs blog series, SME, subject matter expert
According to the Cisco Visual Networking Index (VNI) study, “by the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita”. Actually, I’m already a member of the “1.4 mobile devices per capita” group. I’d even say I am married to my 1.4 mobile devices.
If you’re like me and can’t imagine stepping out of your home without your phone or tablet, don’t miss out on Read More »
Tags: 2012, advanced social media strategies, best practices, Cisco, earn points, game, gamification, may 8, may 9, mobile application, mobile phone, play, ragan, tablet