Cisco Blogs


Cisco Blog > Digital and Social

Let the Game Begin: Download the CiscoEvents Mobile App #ragancisco

April 17, 2012 at 1:47 pm PST

On May 8th and 9th, come to Cisco Headquarters to learn advanced social practices, mingle with old friends and make new ones at the 2012 Advanced Social Media Strategies for PR, Marketing and Corporate Communications Summit. Hang out with us and other attendees in the real and virtual worlds as we explore topics like how to:

  • Adapt to the social business model: the key to real culture change
  • Hone in on the “social” aspect of social media
  • Build a collaborative case for social media to persuade your C-suite
  • Use carrots—not sticks—to get buy-in for a social media marketing strategy
  • Take risks, measure results and meet marketing goals using social media
  • Track the ROI of social media Read More »

Tags: , , , , , , , , , ,

How Are Communities Changing the Way We Do Business?

April 16, 2012 at 9:05 am PST

Online communities have started to play a large role in business as companies realize they’re a significant channel to stay connected with customers and partners. Community managers now have big shoes to fill while keeping up with all the online communications that occur on these fast-growing and engaging platforms. We’re also seeing how customer communities will increasingly become a new measure of success in the corporate world.

Communities are influencing us to change the way we do business in diverse ways, and we wanted to hear what advanced social media practitioners Dave Gutelius (@gutelius), Chief Social Scientist at JIVE, and Becky Brown (@beckyannbrown), Social Media Marketing Director at Intel, had to say about this topic. Here’s a short video (just over 2 minutes) which relays a few of their key points. Hope you enjoy! Read More »

Tags: , , , , , ,

How to Turn Your Brand into a Digital Powerhouse [VIDEO]

April 2, 2012 at 2:36 pm PST

We sat down with Jeanette Gibson (@JeanetteG), Sr. Director, Global Social and Digital Media at Cisco to talk about a brand’s journey through the digital world. In our video interview, she shared with us the 5 stages of transformation to reach Digital Nirvana. Credit goes to Ant’s Eye View for the development of this framework. Check it out and if you like the video, please share this blog. Read More »

Tags: , , , , , ,

Executive Engagement in Corporate Social Media #ragancisco

March 26, 2012 at 1:58 pm PST

More and more companies are starting to integrate innovative social strategies to enhance their efforts of connecting with the outside world. As is the case with all large-scale corporate changes, advancing a company’s social business and ensuring long-term success calls for upper management support.

We sat down with Michael Brito (@britopian) from Edelman, Sheila Jordan (@CiscoSheila) from Cisco, and Jeremiah Owyang (@jowyang) from Altimeter Group to find out what they thought about getting Executives involved with employees’ social pursuits. Hear what they had to say in this short 2-minute video:

How can I learn more about getting Executive support for social media? Read More »

Tags: , , , , , , , , ,

Meet Russell Byrne: Founder of an Internal Corporate Community

March 9, 2012 at 4:33 pm PST

This is the story of Russ, a Networking Consulting Engineer on the Cisco Advanced Services (AS) team, who took time aside from his regular day job to lay the seeds of an exceptional resource on the IWE QUAD Community, an internal social platform. As a result of his efforts, the AS team’s work efficacy has increased and Cisco’s rapport with customers and partners has improved immensely.

Southern California Edison (SCE) is one of the Advanced Services (AS) team’s largest clients with over 10-15 service activities usually going on at one time. The advent of bringing people in and out of working with this client proved to be a recurring issue because these individuals had little to no knowledge about SCE, and there was no official training route they could go through in order to be brought up to speed about the client’s needs.  

Read More »

Tags: , , , , , , , , ,