In case you have missed our tweet with the replay link to our Social Media Week at Cisco (#SMWCisco) which took place on February 14th, you can access the recorded sessions here. We just couldn’t get enough of these wonderful speakers so we dared a few of them to tell us a truth about social media. Watch this 2-minute video to find out what Michael Brito (@britopian) from Edelman, Todd Wilms (@SocialB2P) from SAP and Jeanette Gibson (@jegibson) from Cisco had to say:
Based in the Glasgow Cisco Scotland office, Stephen is a distinguished blogger from the Data Center and Cloud team in Cisco Services. Stephen joined Cisco in the year 2000 via the Atlantech Technologies acquisition and was Senior Manager within Product Management in Cisco’s Network Management R&D team, and he focused on IP/MPLS service provider network management.
During this time, he brought to market the unique Cisco MPLS Diagnostics Expert product, taking it from (literally) a corridor conversation through definition to launch, and on to win multiple industry awards. He has over 20 years of industry experience in IT, Data Center, and Service Provider Network Management which he shares with the world through his writing. By keeping customers’ new technology adoption challenges at the forefront of his mind and weaving novelty into his blogging best practices, Stephen has gained the popularity of many of his readers and established himself as a role model for many other Cisco bloggers.
Stephen’s Customer-Centric Vision
Blogging is no one-way conversation for Stephen. He has the customer in mind at all times and is always conscious of their careabouts. Prior to writing, he interviews customers and partners to better understand their viewpoints and present a more well-rounded perspective.
At Cisco, we see the long-term benefits of using social media to connect with fans and enhance employees’ work efforts. The Global Social Media Marketing team has been experimenting with a number of different ways to drive social media adoption internally. One example includes rewarding and recognizing SMEs (subject matter experts) who showcase exemplary use of social media (if you’re interested in reading about our most recently awarded SMEs, check out the new “Meet Our SMEs” blog series).
An Innovative Approach to Endorse Social Media Use
On the other hand, we’d also like to have our employees proactively drive this process by having the SMEs offer their social media knowledge for social media managers who might need an SME’s help with a variety of different projects. So how did we go about executing this initiative?
Meet Muzhi: Early Adopter of Social Media in Greater China
A Client Services Manager based in Shanghai, China, Muzhi is one of the earliest proponents of social media in his country. He became a member of the Cisco Greater China Social Ambassador Program (a company-wide initiative with the goal of increasing the breadth and depth of SME engagement with social media) shortly after it was launched in November 2011. Thereafter, Muzhi joined Sina Weibo (China’s most widely used micro-blogging site akin to a hybrid of Twitter and Facebook) and created a personal Sina blog which he uses for discussions and educating others about technology.
“Meet Our SMEs” is a new blog series designed to acquaint you with some of our behind-the-scenes Cisco SMEs (subject matter experts) who have gone above and beyond to integrate social media into their day job. In addition to introducing you to their background and areas of expertise, we have highlighted some of their social media achievements and best practices. We hope you find these SMEs’ stories interesting and possibly even applicable to enhancing your own social media practice.
Meet Janel: A Cisco DocWiki Expert
A Project Manager noted as a social champion for her remarkable participation on Cisco DocWiki, Janel is an expert within the realm of collaboration and social media for the Knowledge Management & Delivery team. In particular, she aims her focus on empowering customers by delivering relevant content on a timely basis while maintaining meaningful two-way conversations with them on numerous social channels.
Janel’s Leadership on Cisco DocWiki and Other Social Media