Did you know that at least a quarter of the entire Cisco IT group’s engagement metrics on Twitter come from our SME Champion Brett? An IT Mobility Services Senior Manager at Cisco, he is constantly creating worthwhile, interesting buzz about Cisco IT for company fans and followers.
Brett’s Twitter Engagement
Brett is an excellent external social media proponent for the entire IT team. Particularly notable is his engagement on Twitter as he fills up his personal Twitter feed with fresh new content and always keeps the conversations with his fans going. Just by browsing through his Twitter feed, you will realize that this SME really knows how to use the platform properly and what to write in order to get people engaged. Moreover, Brett exercises many Twitter best practices besides publishing compelling contents and interesting tidbits such as including hash tags and RT-ing his fan’s tweets. Brett’s involvement on Twitter has effectively increased his personal as well as his team’s brand on the web by way of his social media communications.
Leveraging Social to Develop Meaningful Relationships with Customers
Because Brett is in charge of the Cisco IT group’s BYOD (Bring Your Own Device) initiative, he often conducts Executive and customer briefings focused on this expertise topic. What happens after the customers leave the briefing? Brett ensures that the relationships he has initiated with those individuals live on by utilizing various social sites including LinkedIn, Twitter and Facebook. Recently, Brett hosted a Twitter Chat session on BYOD on the social platform Storify. In these ways and more, he has established himself as a trust advisor role representing Cisco with whom customers and partners desire to socially connect with.
What business value do you see that results from participating on Twitter and other social media sites?
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Tags: best practices, Cisco IT, lessons learned, Meet Our SMEs blog series, subject matter expert, twitter
We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.
We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »
Tags: best practices, courses, create, how to, social media training, strategy, tips
As a former gymnast, I am an Olympics nut. I’m pretty much going to turn into a couch potato for the next 2+ weeks. I wholeheartedly admire the athletes that represent any country and I believe in the spirit of the Games. Those of you who have competed in or committed to a sport in some shape or form know the discipline, persistence, sacrifices and hard work it takes to perfect a skill or improve your speed.
As I think about gymnastics, inevitably my mind starts drawing parallels between this graceful yet challenging sport and social media. Here are 8 lessons social media practitioners can learn from gymnasts. Read More »
Tags: best practices, engagement, experiment, how to, Listening, London 2012 Olympics, social media, sports
My busy schedule allows no time for negativity or newsfeeds with an agenda. Pinterest connects me to the brighter side of womankind.
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Tags: best practices, collaboration, internet generation, Pinterest, social media
Not too long ago, we featured Greg Smith (@gregsmit68), a Cisco Service Provider Marketing Manager, in a “Meet Our SMEs” series blog post (“Meet Greg Smith: Mastermind Behind 2 Award-Winning Social Programs”). Greg was noted for his blogging best practices and for leveraging innovative social media programs to effictvely connect with fans. When we got the opportunity to interact with him face-to-face at the recent Ragan Social Media Conference, we managed to pull him aside to ask for some social words of advice to share with our Cisco Social Media Blog readers.
Hear some of Greg’s social media tips in this short 2-minute video: Read More »
Tags: best practices, greg smith, lessons learned, meet our SMEs, tips