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5 Nuggets to Make Sense of the Crazy World of Social Media

November 28, 2012 at 6:00 pm PST

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation:

  1. Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators (e.g., read your blogs), joiners (e.g., maintain a LinkedIn profile) or collectors (e.g., bookmark your content). Don’t lose sight of these groups when planning your social engagement.
  2. Lead with listening. I have spoken and written about this many times before and the new nugget here is that Read More »

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Meet Steve Cramer: An Engineer Who Won A Trip To The London Olympics With His Video Skills [VIDEO]

November 9, 2012 at 11:57 am PST

 As the “Gold Medal” winner in Cisco’s internal London 2012 Olympic Video Contest, Systems Engineer Steve Cramer won a trip of a lifetime—six nights in London during the 2012 London Olympic Games. Before learning about his notable participation using video, let’s start off by watching his award-winning video that answers the question, “What do YOU make possible in your daily life for your family, friends, and community—or at work?” Read More »

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Meet Shannon Fuller: Queen of Cisco IT WebEx Social

November 8, 2012 at 10:16 pm PST

In today’s SME Champion blog post, we meet the so-called “Queen of Cisco WebEx Social for IT.” WebEx Social (WxS), previously known as IWE (Integrated Workforce Experience), is the company’s internal collaboration platform that exhibits social networking, content creation and real-time communication features. A Program Manager within the IT Customer Strategy & Success (CS&S) group, Shannon is quite involved with the Client Experience, Governance and Adoption of  WxS within IT. 

Shannon Practices and Preaches Internal Social Media Usage

Shannon started using WxS when she first joined the company three years ago. Since then, she has been an active member of the WxS for  IT program team while leading projects as well as providing consulting & support to IT employees and other functional teams. Her efforts have the ultimate goal of demonstrating business value and telling the Cisco on Cisco story in order to accelerate internal adoption and increase sales of WxS with external customers. 

Shannon is a change agent responsible for evangelizing WxS and fostering collaboration within IT by helping her “customers” (IT employees) find relevant ways to utilize WxS in their everyday work lives.  She does this internally by hosting brown bags, creating viral campaigns like “I love IWE” and blogging internally to share her best practices. What’s more, if someone approaches her with a question regarding WxS or needs help finding information, she is  always willing to help and is just a click away.

Not only is Shannon an active on this internal platform herself, but she also acts as a fantastic advocate to enable and encourage others at Cisco to excel on WxS as much as she does. She preaches that this internal platform is a great tool for project management and practices what she preaches by using WxS communities and Posts to manage all of her projects.  Such dedication and hard work has been awarded more than once by others at the company. Lance Perry, VP of IT CS&S at Cisco, recognized her with the “IT CS&S Above & Beyond Award”: “You are one of Cisco’s most valued partners, and we love working with you. Your tireless efforts championing IWE, decommissioning CEC sites, training, consulting and advocating the use of WxS—not just within IT but across the enterprise—has proved to be valuable.”

What drives you to be so active on WebEx Social?

Read More »

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Meet Brett Belding: IT Twitter Superstar

November 1, 2012 at 6:54 pm PST

Did you know that at least a quarter of the entire Cisco IT group’s engagement metrics on Twitter come from our SME Champion Brett? An IT Mobility Services Senior Manager at Cisco, he is constantly creating worthwhile, interesting buzz about Cisco IT for company fans and followers.

Brett’s Twitter Engagement

Brett is an excellent external social media proponent for the entire IT team. Particularly notable is his engagement on Twitter as he fills up his personal Twitter feed with fresh new content and always keeps the conversations with his fans going. Just by browsing through his Twitter feed, you will realize that this SME really knows how to use the platform properly and what to write in order to get people engaged. Moreover, Brett exercises many Twitter best practices besides publishing compelling contents and interesting tidbits such as including hash tags and RT-ing his fan’s tweets. Brett’s involvement on Twitter has effectively increased his personal as well as his team’s brand on the web by way of his social media communications.

Leveraging Social to Develop Meaningful Relationships with Customers

Because Brett is in charge of the Cisco IT group’s BYOD (Bring Your Own Device) initiative, he often conducts Executive and customer briefings focused on this expertise topic. What happens after the customers leave the briefing? Brett ensures that the relationships he has initiated with those individuals live on by utilizing various social sites including LinkedIn, Twitter and Facebook. Recently, Brett hosted a Twitter Chat session on BYOD on the social platform Storify. In these ways and more, he has established himself as a trust advisor role representing Cisco with whom customers and partners desire to socially connect with.

What business value do you see that results from participating on Twitter and other social media sites?

Read More »

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13 Tips and Tricks: The Road to a Killer Social Media Training Program #smtraining

August 1, 2012 at 12:03 pm PST

We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.

We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »

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