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A Chapter from My Unwritten Book: Social Media Planning (Part 2)

September 24, 2013 at 10:01 am PST

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how companies and even industries are viewing and adopting social media. Collectively, we can shape its evolution. So please, share away!

And without further ado, here’s another chapter from my unwritten book in slide deck format:   Read More »

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3 Practical Tips for the Social Media for Savvy Marketers Event at Cisco #CiscoSMT #SocialSavvy

April 15, 2013 at 9:14 am PST

We’re counting down the days until the Social Media for Savvy Marketers event on April 18 and 19 at the Cisco Headquarters in San Jose and online. As I’m writing this post, we’re doing audio and visual checks and working out the final details. Personally, I’m super excited about Cisco hosting this event for the 4th year in a row and would like to thank everyone who has reached out to me or someone on the Corporate Social Media Marketing team about this event via Twitter, email, or any other ways.

1.       Download the Cisco Global Mobile Social App for a Chance to Win Prizes

Whether you’re joining us in person or virtually, download the Cisco Global Mobile Social app to play, network with your peers and for a chance to win prizes. The app is available Read More »

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Social Media Is Like Gelato In A Cone #CiscoSMT #SocialSavvy

March 12, 2013 at 2:26 pm PST

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as engagement and content (gelato) that lives in some kind of an “online container”, such as a social networking site or another web platform (cone). I’m looking for both. I would even argue that customer experiences, whether social or not, could and should be connected to optimize their journey. For example, social content can live on your web site and your social networking sites and conversations can be prominently featured at your events.

Building on the “gelato in a cone” interpretation of social media, we (@CiscoSocial) will be hosting a social media event for the savvy marketer in San Jose on April 18 and 19. Anyone and everyone is welcome to attend this free event as we bring together some super bright practitioners for 2 days of live chats and presentations. The practitioners that are lending their expertise and time to our event come from Twitter, LinkedIn, Kaiser Permanente, Walmart, Adobe, SAP, Intel, VMware, Citrix, ABC, eBay, Salesforce.com, MindShare, Engauge, Percolate, BuzzFeed, Performics, Digby, Blinq Media, Cisco, and more.

You may attend in person or via webcast, just please register ahead of time.

Register for the in-person event: http://cs.co/SMevent.

Register for the webcast: http://cs.co/SMEventWebcast.

Hash tags: #CiscoSMT, #SocialSavvy

Ping us at @CiscoSocial

We have a wide range of topics lined up for you, check out some details here:  Read More »

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Three Social Media Writing Tips. You Know You Want ‘Em!

1. Define Your Voice
Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the combination of knowing what you want to say and how you want to say it. Your knowledge, interests, and personality will only add value to the story. Plus, telling a story in your own way is what will create a unique and authentic connection with readers. One way to define your voice is to stop writing the way you think you should--you know, the way your English teacher told you to write--and start writing the way you think and speak. The words should fit you and be easy to read aloud.

2. Hook Your Audience from the Start
In addition to easy to read aloud, social media writing should be tighter and simpler than traditional writing: the beginning of your story should hook readers fast and hard, the way a song’s hook does. Whether you love or hate Queen, you know what comes after “we are the champions” (at least if you’re older than 25). That’s right, “no time for losers.” In essence, a hook is a memorable phrase that summarizes what a song is about. Think of a title and an opening line as your story’s hook. And don’t worry that you’re giving away the best part. Knowing what to expect won’t ruin your story for readers. It will prime them for what’s next and introduce your main point.

3. Construct Clear, Compelling Copy
Speaking of your main point, get to it quickly and clearly. While using a string of straightforward, declarative sentences is too abrupt for traditional writing, it is perfect for social media. Because unlike traditional writing, readers won’t go back to re-read or stop to think about difficult sections. Your writing has to be clear and direct the first time around: don’t be coy and promise to get to the interesting stuff later. Think of your story as a first date: put on your fancy pants and put forward your most compelling, date-worthy self. It’ll make your readers want to read your story and get to know you better. At the very least, it won’t make them regret saying yes.

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5 Nuggets to Make Sense of the Crazy World of Social Media

November 28, 2012 at 6:00 pm PST

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation:

  1. Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators (e.g., read your blogs), joiners (e.g., maintain a LinkedIn profile) or collectors (e.g., bookmark your content). Don’t lose sight of these groups when planning your social engagement.
  2. Lead with listening. I have spoken and written about this many times before and the new nugget here is that Read More »

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