We can’t wait for our #smtraining tweet chat tomorrow! As we’re getting our fingers ready for speed typing tomorrow, we wanted to give you a sneak peek into some of our tips and lessons learned. All in a tweetable format so please feel free to tweet away using the #smtraining hash tag.
We already covered in an earlier blog how to create a social media training program that works. In this post, we’re going to call out (lucky) 13 points you will need to consider as you think about your training strategy and implementation. Read More »
Tags: best practices, courses, create, how to, social media training, strategy, tips
As a former gymnast, I am an Olympics nut. I’m pretty much going to turn into a couch potato for the next 2+ weeks. I wholeheartedly admire the athletes that represent any country and I believe in the spirit of the Games. Those of you who have competed in or committed to a sport in some shape or form know the discipline, persistence, sacrifices and hard work it takes to perfect a skill or improve your speed.
As I think about gymnastics, inevitably my mind starts drawing parallels between this graceful yet challenging sport and social media. Here are 8 lessons social media practitioners can learn from gymnasts. Read More »
Tags: best practices, engagement, experiment, how to, Listening, London 2012 Olympics, social media, sports
My busy schedule allows no time for negativity or newsfeeds with an agenda. Pinterest connects me to the brighter side of womankind.
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Tags: best practices, collaboration, internet generation, Pinterest, social media
Not too long ago, we featured Greg Smith (@gregsmit68), a Cisco Service Provider Marketing Manager, in a “Meet Our SMEs” series blog post (“Meet Greg Smith: Mastermind Behind 2 Award-Winning Social Programs”). Greg was noted for his blogging best practices and for leveraging innovative social media programs to effictvely connect with fans. When we got the opportunity to interact with him face-to-face at the recent Ragan Social Media Conference, we managed to pull him aside to ask for some social words of advice to share with our Cisco Social Media Blog readers.
Hear some of Greg’s social media tips in this short 2-minute video: Read More »
Tags: best practices, greg smith, lessons learned, meet our SMEs, tips
Social business is about using diverse social technologies to easily connect with one another. In my previous video blog post, we learned some present and future trends within this realm, and how it’s evolving. Let’s continue that train of thought and delve deeper.
Let’s Get This Social Media Party Started
According to Industry Analyst Jeremiah Owyang, “the social business space is still very immature, and things are just heating up” (Owyang, “Social Business: We’re Just Getting Started”). As more and more companies jump on the social media bandwagon, it’s essential that they remember to holistically integrate social business into the corporation. Before getting started with social, Jeremiah recommends conducting an internal analysis of your organization to figure out which of the 5 organizational models your company is currently in and which you aspire to be in. Afterward, employees must realize that incorporating social into their business is likely to be a slow process since it’s much of a major cultural change that their company will undergo.
The Role of the Social Strategist Amidst It All
Many people know that social media is not free – it requires a lot of time, money and people resources. One of the key players that constitute social business is the social strategist. As this realm continues to develop, how will the role of the social strategist change? Will it disappear or become further embedded into a corporation somehow? We wanted to hear what “social media guy at LinkedIn” Mario Sundar (@mariosundar) and Jeremiah (@jowyang) thought about this topic. Watch this short video recapping their words of wisdom:
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Tags: Altimeter Group, best practices, evolving social strategist, lessons learned, linkedin, Social Business, tips