Many companies are starting to hire journalists, or experienced columnists with domain knowledge, to help them increase the appetite for and influence of their corporate blogs. Without a doubt, your storylines must be of interest to your target audience and contain meaningful substance within your editorial text. Yes, this is a no-brainer. But there are other things you can do to increase your reach if you’re a big company, or get noticed if you’re a small company. Consider guest blogging. Better yet, consider self-publishing on major media sites.
Huh? Guest blogging just means that you plug into an already existing blog on a third-party site. Self-publishing on major media sites is a different animal. The Service Provider Marketing organization at Cisco has been using a hybrid model of offering traditional press releases to editors and self-published content themselves for about a year. “It’s not paid media and it’s not a typical blog post”, says David Deans (@dhdeans), the champion of self publishing in Cisco’s Service Provider Marketing group. Then what is it? Read More »
I saw the new Harry Potter movie, The Deathly Hallows over the Thanksgiving break. I don’t want to spoil the movie for those who haven’t seen it yet or didn’t read the last book so if you are one of those people, be forewarned: just for fun and inspired by the movie, this blog post uncovers some lessons the 3 deathly hallows (ooops, did I just slip up and tell you there were 3?) can teach us, social media practitioners.
Ok, so the outcome for us won’t be as devastating as for the Peverell brothers but in order to continue to evolve in our practices, we should keep in mind the following lessons.
1. Elder Wand. (a.k.a. Wand of Destiny). “The wand will never fully work for the new user unless he or she directly disarms, stuns or kills (even in Muggle fashion) the previous master. Rowling has stated that the wand is brutal in its choice of master, and that, whilst most wands have some allegiance to their own masters, the Elder Wand only responds to power.” 1
Let’s look at the significance of the wand more closely and less literally. In order for the wand to keep working, each consecutive owner needs to be Read More »
Share knowledge and expand your company’s reach with collaboration tools
This article is a follow-up to my last article, The Secrets to Attracting Business Online. Once again, small business expert Guy Kawasaki has tips for small business owner Ronald Banks, but this time the topic is collaboration tools.
Companies of all sizes increasingly are looking to technology-based business collaboration tools to communicate more efficiently and effectively with co-workers and clients.
We are very excited to launch our new Social Media blog where we will highlight best practices, case studies and shared learning from across Cisco and beyond. This blog will serve as a platform for social media practitioners around the world both inside and outside Cisco to share their thoughts, insights and experiences connecting with customers via social media. We all know that social media is a two-way conversation and that’s why we’re hoping that you will join the discussion here and also share your experiences with us. We have lots of great insights to share with you but we’re also interested in hearing about specific topics that you’d like to see covered. Please post a comment below and let us know!
This article is the first in a two-part series, and is based upon renowned small business expert Guy Kawasaki’s tips for small business owner Ronald Banks.Guy found that Ronald, like many small business owners, could be marketing his business more effectively online.
In years past, marketing your small business might have meant paying for radio or newspaper ads or taking a slot in the Yellow Pages.These days, small-business owners have even more options for getting the word out thanks to the explosion of online social networking.The best part is, it doesn’t take a big budget to successfully attract business.