We are very excited to launch our new Social Media blog where we will highlight best practices, case studies and shared learning from across Cisco and beyond. This blog will serve as a platform for social media practitioners around the world both inside and outside Cisco to share their thoughts, insights and experiences connecting with customers via social media. We all know that social media is a two-way conversation and that’s why we’re hoping that you will join the discussion here and also share your experiences with us. We have lots of great insights to share with you but we’re also interested in hearing about specific topics that you’d like to see covered. Please post a comment below and let us know!
This article is the first in a two-part series, and is based upon renowned small business expert Guy Kawasaki’s tips for small business owner Ronald Banks.Guy found that Ronald, like many small business owners, could be marketing his business more effectively online.
In years past, marketing your small business might have meant paying for radio or newspaper ads or taking a slot in the Yellow Pages.These days, small-business owners have even more options for getting the word out thanks to the explosion of online social networking.The best part is, it doesn’t take a big budget to successfully attract business.
The quick answer is yes! The example that comes to mind is Gary Vaynerchuck who grew his family business from a $4 million operation to over $60 million in just 4 years. He went from running a family business to being a celebrity in the wine world seemingly overnight. It would be illogical to try to make the case that his use of online video was the only reason for his success, but it was a huge part.
Planning for IT Growth Improves Results and Keeps Costs Down
As we get to know each other you’ll find out that I’m a HUGE foodie. I love to cook and I drive my family a crazy with my cooking shows, recipe books, and celebrity chef sightings. But I think the thing I drive them most insane with is my ridiculous Ratatouille doll (2007, Disney Pixar cartoon). If you touch his nose, he talks. And the first thing he says every time is:
For the last couple of years almost everyone with a job has felt lucky to have it.The economy has absolutely forced companies to make cutbacks, hold off on investments and squeeze more productivity from their staff.Every small business owner I know feels personally responsible for the well-being of their employees, as if they were family.I”m betting you made sacrifices in your business to keep employees.And your employees likely responded with support.We all knew that times were tough and that’s the way it was.But it seems times may be changing. Read More »