At Cisco, we are focused upon internally and externally sharing social media best practices and lessons learned from individuals who have successfully integrated social media into their day job. We recently sat down with one such social practitioner, Jennifer Halim, a subject matter expert (SME) on the Customer Support Team, to learn more about how she incorporates social media into her job at Cisco.
Jennifer joined the Cisco Technical Assistance Center (TAC) in 2007 and focuses on security products in Australia. In 2010, she became a Technical Account Manager with ScanSafe, Cisco’s cloud-based web security service. Even after the move, she managed to keep up to date with the technology that she used in her previous role by actively participating on the Cisco Support Community. With over 322,000 registered users and 11 years of history, the Cisco Support Community is a platform on which technical experts and Cisco customers can interact with each other by asking and answering questions in the discussion forums, commenting on blogs, rating videos, and more. While spending an average of one to three hours per day contributing to the discussion forums regarding Cisco Security products, she participates completely out of her own will during after business hours. Through her engagements on this website, Jennifer states that she is constantly learning from other contributors to the community, and she enjoys the satisfaction of being able to help customers by answering their questions and resolving their issues.
Community participants like Jennifer who have responded to customers have contributed to Cisco’s $80 million in annual cost savings that is attributed to the Cisco Support Community and is a conservative estimate based on TAC case deflection. Based on the number of customer cases resolved, Jennifer has been one of the top contributors since she joined the community in 2010.
How does she manage to integrate her Support Community activities into her day job?
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Tags: ambassador, Australia, best practices, Cisco, Cisco Supporty Community, Customer Support, forums, lessons learned, ScanSafe, security, social media, TAC, Technical Assistance Center
Have you ever woken up in the morning with sweat rolling down your face? With the holidays right around the corner, if you’re one of those people that find holiday shopping stressful, you know what I’m talking about…So does Ernie.
Meet Ernie (in image below). He has had some trouble sleeping lately and when he finally does fall asleep, his dreams are consumed by nightmares. Nightmares about 10 social media practices. Check them out below. Read More »
Tags: best practices, fun, funny, how to, social media, what not to
As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.
Each step is a word:
Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »
Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube
I’ve been with Cisco for about 11 years with a few breaks in between and I’ve always been in awe at how technology advances each time I return. I think back to Eudora email and conference call bridge scheduling via Meeting Place. Anyone else remember those days of simplicity?
My mindset has had to change and adapt each time I have returned. With the help of the “The Mindset” book by Carol S. Dweck, Ph.D., I had at least prepared myself to have a “growth mindset” when coming back to work each time. I have to admit I still battled the fixed mindset of “I may fail at this” from time to time. Regardless, I chose to press on and adapt.
The biggest mindset shift for me in the past few years has been all things related to social media such as Facebook, Twitter, YouTube, Flickr, LinkedIn, etc.. We are now connecting with customers in real time and listening to their thoughts, concerns and feedback. Much has changed from filtered feedback via press and analysts, to today where listening data is being viewed and responded to in real time. These advances have all required me to incorporate a social media lens into the overall strategy and tactics of my job.
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Tags: best practices, IDEO, mindset, solution
In the B2B world, LinkedIn offers marketers a wide array of different resources that they can use to enhance their social media efforts. A vast majority of people use LinkedIn as a viable platform for uncovering business information. Due to the nature of the site, on LinkedIn people are more inclined to provide detailed professional information than on Facebook or Twitter. You, as the marketer, have the advantage of leveraging this very rich profile data to target your messages to people on a very specific basis! Essentially, LinkedIn allows you to engage with a very particular target niche population that is strictly relevant to your core business needs.
Did you know that LinkedIn Groups is one of the most widely used activities on LinkedIn with over one million different groups (Source: LinkedIn Groups Directory)? Specifically for B2B companies, people may use professional interest groups to share knowledge and find answers to tough questions. A regular LinkedIn user, David Deans, Digital Marketing Manager in Cisco’s Service Provider organization, shared some of his experiences to make the most of LinkedIn Groups participation. These best practices will surely take your own social media efforts to the next level, so read on to learn more.
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Tags: best practices, lessons learned, linkedin, LinkedIn Groups, social media