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Cloudburst: iOS 8 Generates 50% Increase in Network Traffic

Many network engineers recall the iOS7 update on September 18, 2013 as one of the most historic download days of their network’s history. All the more reason for us in the wireless world who anxiously anticipated the September 17 release of iOS8.

We asked a few of our customers to monitor the effect of the software release on their networks and the results for the first two days are in. Those in the education and healthcare space in particular are filled with early adopters of WiFi technology and devices, and eager to get their hands on the latest updates.

Joe Rogers, Associate Network Director at the University of South Florida shared this picture with us from 1pm September 17th, showing 1 Gbps more traffic than he would normally see at this time of day:

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Another customer, Greg Sawyer, Manager of Infrastructure Services, shared this picture of the iOS8 effect on his network at the UNSW Australia.

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He noted that his experience handling the release this year felt smoother than last year, despite the new peak internet download of 4.65 Gbps and 21Tb downloaded for the day! Not too surprising when considering that there were 27,000 concurrent connections on the wireless network and approximately 60% of those being Apple devices.

How should organizations be considering and handling these network spikes? I sat down with Cisco technical leaders Matt MacPherson and Chris Spain (@Spain_Chris) to get some insight on the effect of big updates like iOS8 on the wireless network. Here are some of the highlights of what we discussed:

The World We Live In

The truth is, more and more services are being moved to the cloud—a cloud that will push updates to millions & in the future billions of users and devices on our networks. Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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5 Tips To Make Better Videos

January 14, 2013 at 10:24 am PST

Having trouble keeping your audience engaged in the videos you create?

I know that you may think it’s the audiences fault for not catching onto the content, but maybe there’s something more to it. It can be hard to admit, but often times it is not your audience that has a problem…it’s actually you (or the videos you create rather).

More often than not, we as filmmakers get caught up in the actual production of the video and fail to take a step back to identify the best ways to communicate with our audience. Traditional methods of making videos, coupled with technical information, can spell disaster for most viewers. If you’ve been guilty of this it’s ok, really, because in the following video I’m going to give you a few tips to get you back in the good graces of your audience.

 

  Read More »

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