We are heading to The Strip once again next week as sponsors of the Hotel Technology Forum (HTF). This time, we are staying in some very comfortable territory and get to experience our own solutions in action. The Bellagio will be hosting HTF from April 17-19 and expects to have many hospitality leaders pass through its lobby.
In late 2012, the Bellagio along with three other MGM Resorts’ properties completed a Cisco Systems Network Wi-Fi installation. An instant upgrade, hotel guests and conference attendees no longer have to pay a fee or enter a password to access the wireless local area network (LAN) via their smart phones, laptops and tablets. HTF show-goers will experience a network that is 30 percent faster than similar large-scale wireless networks as well as all 330 access points The Bellagio has to offer.
In Part 1 of the blog I wrote about video technology, part 2 on omni channel, for the third and last part of the blog series I would like to show what Las Vegas is doing in terms of selling the total consumer experience rather than just products and services.
In one sense Las Vegas has always been about selling the experience when it comes to gambling. You don’t get a tangible product for your bets (unless you win) but people gamble for the experience. As gaming is legalized in many countries as well as states, Las Vegas has adapted itself to market the Las Vegas experience beyond gaming.
While I was on vacation I visited the Stratosphere hotel and casino which is the tallest structure in Las Vegas which features casinos, restaurants and thrill rides on top. Its latest offering SkyJump (package costs including video via wrist cam and photo) allows participants to jump off the tower at the 850 ft and free fall down and land via decelerator wire. Certainly a customer experience not easily forgotten