Wikipedia defines iBeacon as the trademark for an indoor positioning system that Apple, Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS devices of their presence”. The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen for the signal transmitted by these beacons and respond accordingly when the phone detects them.
Imagine the fans at a stadium with their ticket and seat number automatically pulled up as they walk inside an arena. Imagine the passengers at an airport heading towards the ticket gate with an automatic notification popup that pulls up their mobile boarding pass ticket ready for inspection.
We believe that iBeacon technology is a big step forward towards better, cheaper indoor location services such as real time alerts, context-based rewards, mobile payments, etc.
A couple of months ago, Read More »
Tags: beacon, beacon management platform, cmx, connected mobile experiences, ibeacon
Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.
What types of beacons are there?
Generally, there are two different classes of beacons: transmit only and backhaul enabled.
Transmit only beacons are exactly as they sound -- they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.
Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon -- the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.
Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
Editor’s Note: This is the last of a four-part deep dive series into High Density Experience (HDX), Cisco’s latest solution suite designed for high density environments and next-generation wireless technologies. For more on Cisco HDX, visit www.cisco.com/go/80211ac. Read part 1 here. Read part 2 here. Read part 3 here.
If you’ve been a long time user of Wi-Fi, at some point you have either observed someone encounter (or have personally suffered from) so called “sticky client syndrome”. In this circumstance, a client device tenaciously, doggedly, persistently, and stubbornly stays connected to an AP that it connected to earlier even though the client has physically moved closer to another AP.
Surprisingly, the reason for this is not entirely…errr…ummm…unreasonable. After all, if you are at home, you don’t want to be accidentally connecting to your neighbor’s AP just because the Wi-Fi device you’re using happens to be closer to your neighbor’s AP than to your own.
However, this behavior is completely unacceptable in an enterprise or public Wi-Fi environment where multiple APs are used in support of a wireless LAN and where portability, nomadicity, or mobility is the norm. In this case, the client should typically be regularly attempting to seek the best possible Wi-Fi connection.
Some may argue that regularly scanning for a better Wi-Fi connection unnecessarily consumes battery life for the client device and will interrupt ongoing connectivity. Therefore the “cure is worse than the disease”. But this is true only if the client is very aggressively scanning and actually creates the complete opposite of being “sticky”.
The fundamental issue with “stickiness” is that many client devices simply wait too long to initiate scanning and therefore seeking a better connection. These devices simply insist on maintaining an existing Wi-Fi connection even though that connection may be virtually unusable for anything but the most basic functionality. Read More »
Tags: 3G, 4G, access point, AP, beacon, cellular, client, connection quality, device, environment, experience, feature, HD, HDX, high density, IT, LAN, mobile, mobility, monitor, network, performance, retransmission, roaming, solution, sticky client, sticky client syndrome, usability, user, wi-fi, wifi, wireless, wlan