Cisco Blogs


Cisco Blog > Video

‘If You Build It, They Will Come’ – NOT!

baseball blog image_Frances_if you build it_2_28_14There are three types of baseball players: Those who make it happen, those who watch it happen and those who wonder what happens.
- Tommy Lasorda

Kevin Costner’s character in “Field of Dreams” hears the voice “If you build it, they will come” which drives him to convert his cornfield to a ball field, attracting legendary players to fulfill his ultimate fantasy baseball game.

When companies build video collaboration spaces, will employees rush to the field, eagerly start using these solutions, find immediate value and fulfill the dreams that justified this investment?  Not necessarily.

In our experience, companies need to drive video adoption by communicating the answers to the two most important questions that drive human behavior --  “Who says so?” and “Why should I?”

Regrettably, sometimes IT leadership takes the “Build It and They Will Come” approach, driving the design and deployment of an extensive video architecture without the right partnership with the lines of business.  Decisions about where to put video solutions -- such as immersive TelePresence, multipurpose rooms and other endpoints – are often based on assumptions about Read More »

Tags: , , , , , , , ,

The Wireless Challenge at Petco Park

December 7, 2012 at 10:17 am PST
It was way back at Interop in Las Vegas this year where one of our PR guys, Ben Stricker, asked if I would be interested in the tour of Petco Park coming up as part of CiscoLive in San Diego.  I said ‘yeah!’ for a number of hopefully obvious reasons and then volunteered to have our team shoot footage of the event.  We planned and worked back and forth as the event got closer and I had been working on a storyline that focused on the amazing things that MLB Advanced Media was doing with their streaming media empire.
Read More »

Tags: , , , ,

Play Ball!

June 11, 2012 at 2:36 pm PST

One of the annual joys and rites of summer for millions of Americans is cheering for their favorite baseball teams. Fans continue to have more options than ever for following their favorite teams on-the-go with always-on access to MLB.com’s news and streaming video anywhere, anytime, on any device, supported by Cisco networking and data center infrastructure. Press coming to Cisco Live are in for a baseball treat today, with a tour of Petco park, followed by a behind the scenes look at the MLB IT infrastructure from Joe Choti, CTO and Sr. VP, Major League Baseball Advanced Media and Steve Reese, VP of Technology, Petco Park.

Read More »

Tags: , , ,

Why no Wi-Fi at Fenway? – Missed Opportunity to Show Off

It is true I have become so dependent on having wireless access everywhere, that when I don’t have it I feel completely disconnected and no longer know how to socialize with my friends. Last Sunday I went to my beloved Fenway Park, one of the oldest baseball parks in America, and its age is showing.

Let me explain. For Father’s day I took my two-year-old son to Fenway Park for the first time, a pinnacle in any Boston Father’s life. To my surprise the opening ceremony included the new “Stanley Cup Champion Boston Bruins” driving around the park in the locally famous “Duck boats”. A Duck Boat is an amphibious vehicle used to tour Boston on the road and in the Charles River. But over the last 11 years their secondary purpose has been to support the parades of Boston and New England’s championship teams.

Now one thing you need to know is I am NOT a Hockey fan, but I have several friends who live and die by the Boston Bruins. Many of them went to the celebration parade the day before and couldn’t get closer than 20 yards from the Stanley cup. And here I was about 15 feet from it. Here is my view.

So there I am with my phone snapping pictures away and generating some really thought provoking e-mails about how my friends are missing out on an opportunity of a lifetime and I WAS THERE!!!

I sat in the stands, expecting the jealous responses I was bound to get (some not fit for publication!), but one thing stood in my way. Poor cellular network coverage and no Wi-Fi! Boston is notorious for having patchy cell coverage, and when an open wireless network wasn’t available my plans were foiled. I appreciate that the Red Sox management wants to maintain the old-time feel of baseball, but it’s times like these I realize just how dependent we all are on being connected. While sharing a moment with my friends may not be the most important use of the network, the ability to share them is powerful. If for nothing else than to support a dedicated fan, maybe Fenway should look into our Connected Stadium solution!

Tags: , , , , ,