Popsicles, water balloon fights, fireflies and staying up past your bedtime. These summertime rituals haven’t changed since I was a kid. What has changed is technology and the buying cycle for back-to-school. Last week in Target I saw an entire wall display of back packs. My kids have been out of school for exactly one month and retailers are already pushing school supplies!
Sunday I woke up brewed a pot of coffee and sat down with my iPad to check Facebook and peruse my email. Cisco has embraced Bring Your Own Device (BYOD), so I have secure access to my work email on my iPad at home. I checked a few work emails, but I just couldn’t resist the Red, White and Blue 20% off coupon in my inbox. Had I not seen the back-to-school display last week and received the coupon in my inbox would I be buying khaki pants and blue shirts the 2nd week of July? Shopping on a laptop is easy. Shopping on an iPad is just downright dangerous! Consumerism was starting to take over, but in my mind I justified it as one less thing on my to-do list for August.