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Going Back to School? Get Your Tech Ready!

August 24, 2011 at 8:49 am PST

Going Back to School for some is the most “wonderful time of the year”!   New clothes, new apartment, new schedule, new friends and the best of all new technology!  Well it can all seem daunting and expensive to get everything new all at once – but it really doesn’t have to be, at least for technology.  Here are a few tips to get you tech ready easily and affordably this back to school season! 

  1.  Need a new computer?  Think again.  Have you considered taking in your laptop for spring cleaning?  Maybe upgrading your memory, updating your wireless card with Wireless-N, getting a new hard drive, or just upgrading your operating system.  It can be less expensive to upgrade your computer’s components as you have the budget, than going out and getting an entirely new computer.   
  2. You bought a new computer and now, what do you do with your old one?  Well this is great for parents with kids – you get the latest and greatest computer and give your kids the “hand me down” computer.  Okay, but make sure you upgrade the “hand me down” for your kids-- you don’t want them to have ancient technology and you want them equipped with the best tech to excel in the classroom,  right?
  3. You moved out of your Parents’ house and now you are on your own – what tech do you really need? Okay besides your Xbox and a computer – you should have a good Wireless-N router.  Your wireless-N router will amp up your devices with the high speed access they need for both school work and entertainment –from research to video streaming.  A good router is a must for gaming online, and if you’re going to video chat with mom and dad, you don’t want annoying jerky pictures that start and stop. Read More »

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Back to School Shopping 2011 – The Rise of the Connected Mom

In the past, back to school shopping conjures images of moms, minivans and moving from store to store with shopping lists.  Today’s back to school shopping trips for families are more of a logistics exercise with moms doing online research and checking on social media to find the best deals before they set foot in the first store.

This is backed by recent researching showing the rise of the “Connected Mom”.

httpv://www.youtube.com/watch?v=AUg2oo2XTFk

In a recent article titled “Digital Moms Favor Informative Ads” by eMarket.com, based on research from the Coalition for Innovative Media Measurement and Media Behavior Institute,  survey shows that Gen X moms consumer more media on mobile than even television.   

In Deloitte’s 2011 Back to School Survey, research shows  that 64% of respondents with smart phones plan to use them for back-to-school, and 43% will download discounts, coupons and sales information.  Social media is also playing a role with 35% of respondents using social networking sites to assist in shopping.

What is leading to this change and what is the implication for retailers?  I talked to Laura Heller, contributor to Forbes.com retail blog Point of Purchase, who recently wrote about the back to school season

Read More »

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Telepresence Helps Cut Costs and Add Value to Summer School Instruction

August 8, 2011 at 9:22 am PST

For most students, summer school may not be the most glamorous way to spend the treasured sun-drenched days of the long-awaited summer vacation. But, summer school classes provide enrichment opportunities for many students, as well as crucial remedial instruction for students who have fallen behind during the school year.

Unfortunately, according to the New York Times, schools increasingly have to cut summer school funding to make up for budget shortfalls. In some districts principals and teachers have offered to work without pay, while other schools have shut down summer programs altogether. Read More »

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