When your customers are shopping around for the right network, it’s a bit like being on “The Dating Game.” For those who aren’t familiar with the TV show, it first aired in the 1960s and featured an eligible bachelor or bachelorette hidden behind a wall. Said bachelor or bachelorette got to interview three candidates to find out which one would be most appropriate and worthy of a date. The candidates could not see each other so had to rely on the person’s answers to determine the best fit.
Customers looking for the right network may feel like the eligible bachelorette or bachelor on “The Networking Game.” Is contestant number one trustworthy and able to meet both current and future needs? Does contestant two offer security and flexibility? What about three: is that one stable? Can one network meet really meet all of those needs?
There are quite a few variables to consider when customers are shopping for a network, especially when 20% of a typical enterprise IT network budget is spent acquiring hardware while a whopping 80% goes toward operating costs.
Yet some industry pundits and vendors look only at acquisition and maintenance costs when calculating TCO, ignoring functionality that may improve productivity or business opportunities that are lost when the network goes down. That’s a bit like choosing a date based on a single factor, like a voice, rather than looking at the entire package.
We continue our coverage of the “Good Enough Network” myth series with myth #6: Acquisition Cost. Read More »