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Get Revved Up for Partner Velocity

December 1, 2010 at 4:48 pm PST

Barcelona is a great city—with its fantastic Basque food, gorgeous beachside location, and beautiful architecture courtesy of famed architect Antonio Gaudi, this Spanish city can’t be beat.

Next week, Barcelona will play host to partners from around the world who will be convening there to attend Partner Velocity, our annual event focused on giving our partners the insight, knowledge, and networking they need to accelerate their marketing.

This year, we’ll be providing our partners with access to the inside scoop on the latest social media and web 2.0 marketing trends. We’ll also have two sessions on marketing the cloud.

So who’s on tap to present?

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Offline Marketing Becomes Online Marketing with QR Codes

Originally designed for tracking automotive parts for vehicle manufacturing, QR codes may very well be the next wave in B2B marketing. Funny how technology can sometimes transcend its original purpose…

Although, we, here in the US, may be a bit slower to adopt QR codes,than the rest of the world, it seems QR codes are poised to make it to the mainstream in the near future. Then, it’s only a matter a time before they become a staple in every B2B marketers arsenal.  Here’s a few points to back that up:

  • According to the International Telecommunications Union, there are 2.5 times more mobile phone users than people connected to the Internet. 
  • Smartphone manufacturers are pre-installing QR code readers on their phones. This already includes Android, Nokia and some Blackberry phones.
  •  QR codes are already making creative appearances in music videos -- see Kylie Minogue’s “All the Lover’s” video, NHL marketing -- see the Detroit Red Wings’ interactive game program, and most notably the giant QR codes in Times Square earlier this year promoting Internet Week 2010.

So, how do we capture the power of the QR code for B2B? Here are a few thoughts on how QR codes can bridge the gap between your offline and online marketing: Read More »

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