Cupid has worked his magic and helped us bring together some awesome speakers for our February 14th Social Enterprise Day at Social Media Week. Check out our full agenda and information on how to register. All times are in Pacific Standard Time.
8:00 – 8:55 Networking Breakfast
8:55 – 9:00 Welcome
9:00 – 9:50 Executive Dialogue: Social Media through an Executive Lens Cisco executives, Carlos Dominguez and Sheila Jordan will share their perspectives on social media adoption. Carlos will tell his story on how and why he has become an avid social media user and Sheila will take you behind the firewall. She will highlight how you can prepare your IT organization to help drive adoption of social media and collaboration technologies. This dialogue will focus on understanding how a company can embrace social media at the executive level while protecting its intellectual property.
Dialoguers: Carlos Dominguez (@carlosdominguez), SVP, “The Tech Nowist”, Cisco and Sheila Jordan (@CiscoSheila), SVP, Communication and Collaboration IT, Cisco
Moderator: Karen Snell (@kcsnell), Social Media Communications Manager, Cisco
10:00 – 10:50 Cisco’s Social Media Journey This presentation will give you a sneak peek into Cisco’s social media journey, best practices, innovations and lessons learned over the years. Jeanette will also give you some tips on how to set up and scale your social media center of excellence based on Cisco’s center of excellence model. Presenter: Jeanette Gibson (@JeanetteG), Senior Director, Global Social Media and Digital Marketing, Cisco
11:00 – 11:50 Panel: The Road to Becoming a Social Business This panel will explore the framework for becoming a social business and offer perspectives on social content strategy to create great stories. This session will address questions on how to scale your social efforts across your company and globally, and will leave you with some practical tips and lessons learned.
Moderator: Michael Brito (@britopian), SVP, Social Business Planning, Edelman Digital
Panelists: Read More »
You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.
It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »
Twitter recently held its “Come See What We’re Building” Press Conference where it unveiled a new, simpler version of Twitter. While my Cisco blogger credential was not enough to get a press invitation to the event, I was able to attend their Twitter for Marketers Conference where I was joined by other corporate brands such as @Disney, @Starbucks and @Intel. As part of the opener, Twitter CEO Dick Costolo and Co-Founder Jack Dorsey highlighted some of the year’s major events that happened on Twitter first. From the most heartfelt stories like how Twitter connected people affected by the Japan earthquake, to Burberry’s innovative Twitter campaign, I was reminded why marketers and communicators alike love and care so much about Twitter.
At Cisco, we also have our own milestones and major events made possible by Twitter. Here’s my first attempt at an “info” graphic of Cisco’s Twitter Year in Review:
When budgeting for equipment to run enterprise networks, buying equipment that requires the least amount of upfront capital may sound like cheapest in the long run, but what about the cost of repairs and tech support?
Settling for a “good enough” network means your customers get a “good enough” warranty to go with it. Next-generation networks offer more support staff, diagnostic tools to keep networks up and running, as well as more robust warranties.
In our continuing coverage of the Seven Myths of the Good-Enough Network, we delve into myth number five: The Basic Warranty Myth.
Most enterprise networking equipment includes limited support and maintenance. With vendors like HP, according to Michael Rau (myth dispeller and Vice President, CTO for the Borderless Network Architecture at Cisco), a warranty service call is limited to answering only the most basic questions. A support rep will typically ask, “Have you tried rebooting your switch?” If that’s not the issue, a replacement is sent with no effort made to troubleshoot the problem. If you want more in-depth support you have to purchase the extended support contract – which is not free.
Here are five things customers should consider when purchasing network equipment.Read More »
This week in Partner Update, Andrew and I cover a variety of topics, from ways to help partners differentiate to huge WebEx deals to B2B social media tips. And a lot more.
This time around, we also test out QR codes, a new way for you to get more information about the topics we cover. QR, short for quick response, is a barcode that you’ll see along with the URLs in our videos. To take advantage of the codes, simply download a QR code reader for your mobile phone (I used i-nigma for the iPhone).
When you see the QR code box appear on the bottom-right side of the video, simply open the app and snap the image using your reader. The reader will then automatically take you to a specified site or resource. We hope you like this new feature. Let us know what you think.
Now, let’s get to some news…
And, if you’re not a fan of QR codes, no problem. Keep reading for a text summary with links and timestamps so you can follow along with what we covered in this newscast. Read More »