You’ve probably heard of it; you may have even done some research to see if it’s “right” for your business. However, if you’re active in social media, you may be participating in social selling without even realizing it.
It is difficult to pin down an exact definition for social selling, as it depends on whom you ask. In short, social selling is the use of social media for generating and executing sales, but in a different way than traditional B2C. It is based on relationship building, and customers know who you are before you engage them in the sales cycle. Read More »
Twitter recently held its “Come See What We’re Building” Press Conference where it unveiled a new, simpler version of Twitter. While my Cisco blogger credential was not enough to get a press invitation to the event, I was able to attend their Twitter for Marketers Conference where I was joined by other corporate brands such as @Disney, @Starbucks and @Intel. As part of the opener, Twitter CEO Dick Costolo and Co-Founder Jack Dorsey highlighted some of the year’s major events that happened on Twitter first. From the most heartfelt stories like how Twitter connected people affected by the Japan earthquake, to Burberry’s innovative Twitter campaign, I was reminded why marketers and communicators alike love and care so much about Twitter.
At Cisco, we also have our own milestones and major events made possible by Twitter. Here’s my first attempt at an “info” graphic of Cisco’s Twitter Year in Review:
When budgeting for equipment to run enterprise networks, buying equipment that requires the least amount of upfront capital may sound like cheapest in the long run, but what about the cost of repairs and tech support?
Settling for a “good enough” network means your customers get a “good enough” warranty to go with it. Next-generation networks offer more support staff, diagnostic tools to keep networks up and running, as well as more robust warranties.
In our continuing coverage of the Seven Myths of the Good-Enough Network, we delve into myth number five: The Basic Warranty Myth.
Most enterprise networking equipment includes limited support and maintenance. With vendors like HP, according to Michael Rau (myth dispeller and Vice President, CTO for the Borderless Network Architecture at Cisco), a warranty service call is limited to answering only the most basic questions. A support rep will typically ask, “Have you tried rebooting your switch?” If that’s not the issue, a replacement is sent with no effort made to troubleshoot the problem. If you want more in-depth support you have to purchase the extended support contract – which is not free.
Here are five things customers should consider when purchasing network equipment.Read More »
This week in Partner Update, Andrew and I cover a variety of topics, from ways to help partners differentiate to huge WebEx deals to B2B social media tips. And a lot more.
This time around, we also test out QR codes, a new way for you to get more information about the topics we cover. QR, short for quick response, is a barcode that you’ll see along with the URLs in our videos. To take advantage of the codes, simply download a QR code reader for your mobile phone (I used i-nigma for the iPhone).
When you see the QR code box appear on the bottom-right side of the video, simply open the app and snap the image using your reader. The reader will then automatically take you to a specified site or resource. We hope you like this new feature. Let us know what you think.
Now, let’s get to some news…
And, if you’re not a fan of QR codes, no problem. Keep reading for a text summary with links and timestamps so you can follow along with what we covered in this newscast. Read More »
Many believe that number 13 equals bad luck. And on Friday the 13thsome may take extra precautions to ensure nothing bad happens. There are literally hundreds of myths out there around things that could bring bad luck: a black cat crossing your path, walking under ladders, and breaking mirrors, to name a few.
One thing that’s guaranteed to bring good luck to all, however, is watching the latest Partner Update newscast. What could be more lucky than getting all of the latest Cisco partner news in less than five minutes?
It’s been a busy week! In this newscast, we share ways that Cisco is simplifying and making easier to do business with us, we cover the top networking myths, new IT cloud and print solutions, give you a recap of our B2B lead generation and marketing webcast with tips on turning leads into customers, a way to turn your customers’ old networking equipment into money for you, showcase B2B blogging tips, and highlight our Tweet of the Week.
Keep reading for highlights and links to everything we covered in this week’s Partner Update along with timestamps so you can easily jump to each item. Read More »