B2B Marketing

August 12, 2019

PARTNER

5 Types of Talk Triggers for Your B2B Strategy

4 min read

Word of mouth is more important than ever. We trust each other twice as much as we trust brands. It’s the most powerful and persuasive form of marketing.

July 2, 2019

PARTNER

Word of Mouth is an Even Bigger Deal for B2B than B2C

4 min read

Ninety-one percent of B2B purchases are influenced by word of mouth. Learn how to leverage "Talk Triggers" -- strategic, operational differentiators that your customers want to talk about.

April 17, 2019

PARTNER

It’s Time to Personalize Video

3 min read

Personalized video connects with your viewer in a way that an email, text message, direct message or Facebook message simply does not.

November 13, 2018

EXECUTIVE PLATFORM

The bridge between hope and possibility

2 min read

Introducing the Bridge to Possible, our new Cisco campaign that demonstrates what is possible when innovative technology and imaginative people coalesce around a common purpose.

August 25, 2017

EXECUTIVE PLATFORM

The Network. Intuitive. The Next Chapter with Peter Dinklage

1 min read

Two months ago, Cisco unveiled our vision for the new era of networking, The Network. Intuitive. Our next chapter helps businesses understand the game-changing nature of the new network.

April 14, 2015

DIGITAL AND SOCIAL

What Makes Engaging B2B Social Content

2 min read

Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every piece of content on social media though. We […]

September 26, 2014

EXECUTIVE PLATFORM

An Afternoon of Marketing Inspiration

2 min read

Last week I had the privilege of attending and speaking at the Ad Age CMO Strategy Summit in San Francisco.  It was great to spend the afternoon with hundreds of fellow marketers who were taking time out of their busy schedules to discuss how brands are innovatively delivering new, fresh ideas to their customers. There […]

The Customer is King at Cisco Live

1 min read

Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer. This...