Every year, the Business Marketing Association honors “people who, knowing the difference, refuse to take the easy way out” and successfully balance style with results. This year, we’re excited to be the recipient of 2 “Awards of Excellence” in the Business to Business category:
Award of Excellence – New Product Launch: Cisco Videoscape
The Cisco Videoscape solution is “a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources. They can then combine content with social media, communications, and mobility to create a truly immersive TV experience.” The campaign started months before the official launch at the Consumer Electronics Show (CES) 2011. Awareness building using social media included the “What If Your TV Could…? contest, which invited people to Read More »
When the odds are against you, there are two roads you can take:
1. Buy into the negativity and become a self-fulfilling prophecy or
2. Persevere to rise above the adversity and exceed everyone’s expectations.
When Cisco joined the server party several years ago and set out to design a new system that addressed our customer’s power, management, and server administration costs challenges, the cynics said, “It couldn’t be done.”
Then, when Cisco’s Unified Computing System (UCS), a new system that blended compute, network, storage access and virtualization into a single unit, was announced two years ago, skeptics predicted that it would never succeed.
Now, less than two years after UCS first shipped in July 2009, Cisco holds the third position in global market share in x86 blade server factory revenue as of Q1 CY11, according to the IDC Worldwide Quarterly Server Tracker, May 2011. Furthermore, businesses worldwide shifted over 10% of the x86 blade market to UCS, and in the U.S. nearly 20%, as mentioned in Cisco’s Vice President of Server Access and Virtualization Business Unit Soni Jiandani’s blog post.
This information comes on the heels of last week’s exciting announcement, Cisco UCS B250 M2 Blade Server won the “Best of Show” award in the Hardware and Storage category at Microsoft TechEd 2011 in Atlanta, Georgia.
I’ll let you guess which road Cisco took to beat the odds.
We couldn’t have done it…without our partners! Read More »
Two years ago, we started something that many in the industry said was crazy. We delivered a new system that united compute, network, storage access and virtualization into one cohesive system. There was rampant speculation that Cisco had taken a crazy path to doom and destruction.
Blades are forecast to be the fastest growing segment of the x86 server market** and market data illustrates the impact of UCS innovation: businesses worldwide shifted over 10% of the x86 blade market to UCS, and in the U.S. nearly 20%. Cisco’s rapid growth underscores our leadership in the industry transition to fabric computing and converged infrastructure. On our most recent earnings call, Cisco reported 5,400 UCS customers and an annualized order run rate of $900M for UCS product orders.
As we began our design efforts, we knew we couldn’t set out to design simply another server. We heard from our customers that power, management, and server administration costs were sapping their budgets, leaving few resources for innovation. So we included customers in R&D sessions to help us design from the ground up an evolutionary new system that integrated networking and management: flexible and scalable enough to handle any workload. We aimed to create the ideal, programmable, platform for virtualized and cloud environments, and to help solve many of the very real challenges they faced.
Today’s market share news demonstrates our approach is taking hold. But this is just the beginning: we are committed to evolving UCS and delivering continued technology innovation. Thanks for joining us on this journey – we have leagues more innovation ahead of us. ***
* IDC Worldwide Quarterly Server Tracker, May 2011
** IDC Q4 CY10 Server Forecaster
*** If you’d like to learn more, below you’ll find additional information on UCS milestones, product awards and customer comments
Two nights ago, I had the pleasure of attending Opportunity Now’s 2011 Awards Gala Dinner at the Brewery, Chiswell St London. Over 500 guests came together to recognise excellent practices within organisations that are creating equal, diverse and inclusive workplaces, with a particular focus on gender.
Remote controls have been an indispensible, and frequently annoying, part of television watching since Zenith introduced the Space Commander, the first practical wireless remote, 55 years ago. But the days of the familiar clicker may finally be numbered as smartphones and tablets take over the duties of remotes. Learn more about these new devices!