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Cisco wins prestigious Inclusion and Diversity awards at Opportunity Now

Two nights ago, I had the pleasure of attending Opportunity Now’s 2011 Awards Gala Dinner at the Brewery, Chiswell St London. Over 500 guests came together to recognise excellent practices within organisations that are creating equal, diverse and inclusive workplaces, with a particular focus on gender.

Cisco came home with two awards that night:

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News@Cisco Week in Review and Look Ahead: March 14-18

It’s almost the weekend and you know what that means…it’s time for The News@Cisco Week in Review and Look Ahead! Check out what you might have missed this week and what to look out for.

1.)  The Dawn of the Networked Remote Control

Remote controls have been an indispensible, and frequently annoying, part of television watching since Zenith introduced the Space Commander, the first practical wireless remote, 55 years ago. But the days of the familiar clicker may finally be numbered as smartphones and tablets take over the duties of remotes. Learn more about these new devices!

2.)  More Than Just Humans Using Mobile Networks

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Top 10 Reasons Marketing People Like to Promote the Awards They Win

Ed Daly, Director Market Management and Pete Davis, Manager, Market Management, in our Cisco Services US Field Marketing Team recently encountered a marketing dilemma -- a dilemma I’m sure most marketers can relate to. Fresh from winning a couple of prestigious awards, Pete and Ed wanted to tell the world, but were told by PR that awards are something that are not exactly “press release worthy”.  As we all do, when we’ve experienced rejection, Ed and Pete did a bit of soul searching on the need for marketers to promote awards. The result is this tongue-in-cheek post. Hope you enjoy it as much as I did. Oh -- by-the-way, that’s Pete in the photo with the awards in question.

“We don’t do press releases for awards.”  “No one cares about awards except marketing people.”  “We don’t have enough budget.” Have you ever heard this from the PR team when you’ve won an industry award that you’re really proud of?  You want to shout from the nearest rooftop how cool it is, but you keep getting told no.  You’re not alone.  The Cisco Services marketing team won two IT Services Marketing Association (ITSMA) for the Accelerate services training and Smart Care partner enablement programs..

 The Smart Care program won the 2010 Gold Award for Marketing Excellence in the category of Developing and Launching New Offerings.  The Accelerate Services Training program won the 2010 Diamond Award for Marketing Excellence in the category of Enabling Sales. This is the first time that Cisco has scooped both a Diamond (first place) and Gold (second place) Award and only the second ever time that we have won a Diamond Award. 

 When we approached the PR team to publicize the win externally, we were given the standard answer, a double whammy in this instance “We don’t do press releases for awards, and no one but marketing cares about awards anyway”.  So we decided to do some soul searching to understand why we feel so compelled to boast about having won these awards…and why no one else seemed to get it.

 And here’s what we came up with.

Top 10 Reasons Why Marketing People Like to Promote Awards They Win:

10.  Standing in the middle of the office shouting “look at me, look at me” wasn’t going down very well.

9. You know, fake it till you make it.

8. Sales is where the rubber meets the road, but marketing is where the rubber meets the sky.

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