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China’s Cisco Interaction Network (CIN): Winner of the 2011 Golden Award

Every year, the Internet Marketing Committee of China (IMCC) gives out a Golden Award to recognize individuals who have displayed outstanding contributions to the realm of Internet Marketing in Greater China. For 2011, China’s Cisco Interaction Network (CIN) team won the Golden Award, so we wanted to take a moment to highlight their program.

An online initiative launched in China in June 2009, CIN is a communications resource focused upon delivering technology and business content and workshops. Over the past two years, its total registrants have doubled to nearly 42,000 individuals, and workshop attendees have escalated by over 400%, which portrays the fact that an increasing number of Chinese customers are interested in having two-way engagements while learning from technology experts. The program’s efforts were enhanced by online and social media tactics such as quarterly newsletters and consistently communicating with their fans on their Sina Weibo site (China’s most widely used microblogging website akin to a hybrid of Twitter and Facebook).

Why has this program been so well-received by the Chinese market?

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Cisco ASR 9000 Wins Best Carrier Ethernet Aggregation Product

I just got back from Carrier Ethernet World Congress 2011 in Amsterdam and it provided a great opportunity to meet many of our service provider customers from around the world. It also proved to be an ideal forum to share experiences as well as visions for the communications industry between different vendors and network operators. For the Cisco team, one of the highlights of the event was winning the “IIR Carrier Ethernet Vendor Award EMEA” in the “Best Carrier Ethernet Aggregation Product” category with the Cisco ASR 9000 System. Now deployed with over 750 customers worldwide, this was another great endorsement of our Carrier Ethernet strategy and the cost benefits associated with Cisco Network Virtualization (nV) technology.

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Cisco Honored as a Top Company for Multicultural Women 2011

“Ambition is not a bad word.” Working Mother Media held its 9th Multicultural Women’s National Conference in New York City on July 19-20, 2011. Over 700 women and men gathered for a conversation on race and gender. For the third year in a row, Cisco Systems was honored as one of the Top Companies for Multicultural Women, and for the second consecutive year as one of the Top 5 companies in the US.

Randall Lane accepts Cisco’s Top Company for Multicultural Women award from Carol Evans, President of Working Mother Media and CEO of Diversity Best Practices. Used with permission from Working Mother Media. Photo by Steven Easley

Accepting the award for Cisco was Randall Lane, Senior Leader, Global Inclusion & Diversity. I asked him to share a few thoughts from the event.

You’ve represented Cisco at the conference for three years now.  What does this conference consistently offer every year? Read More »

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Cisco Wins Two Business Marketing Association Awards

Every year, the Business Marketing Association honors “people who, knowing the difference, refuse to take the easy way out” and successfully balance style with results. This year, we’re excited to be the recipient of 2 “Awards of Excellence” in the Business to Business category:

  • Award of Excellence – New Product Launch:  Cisco Videoscape

The Cisco Videoscape solution is “a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources. They can then combine content with social media, communications, and mobility to create a truly immersive TV experience.” The campaign started months before the official launch at the Consumer Electronics Show (CES) 2011. Awareness building using social media included the “What If Your TV Could…? contest, which invited people to Read More »

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Cisco UCS: Beating the Odds

When the odds are against you, there are two roads you can take:
1. Buy into the negativity and become a self-fulfilling prophecy or
2. Persevere to rise above the adversity and exceed everyone’s expectations.

When Cisco joined the server party several years ago and set out to design a new system that addressed our customer’s power, management, and server administration costs challenges, the cynics said, “It couldn’t be done.”

Then, when Cisco’s Unified Computing System (UCS), a new system that blended compute, network, storage access and virtualization into a single unit, was announced two years ago, skeptics predicted that it would never succeed.

Now, less than two years after UCS first shipped in July 2009, Cisco holds the third position in global market share in x86 blade server factory revenue as of Q1 CY11, according to the IDC Worldwide Quarterly Server Tracker, May 2011. Furthermore, businesses worldwide shifted over 10% of the x86 blade market to UCS, and in the U.S. nearly 20%, as mentioned in Cisco’s Vice President of Server Access and Virtualization Business Unit Soni Jiandani’s blog post.

This information comes on the heels of last week’s exciting announcement, Cisco UCS B250 M2 Blade Server won the “Best of Show” award in the Hardware and Storage category at Microsoft TechEd 2011 in Atlanta, Georgia.

I’ll let you guess which road Cisco took to beat the odds.

We couldn’t have done it…without our partners! Read More »

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