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And the Grand Prize for the 2012 Bulldog Digital/Social Communications Campaign Award Goes To…

Layout 1Today, Bulldog Reporter revealed seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications. The Bulldog Reporter, which publishes the online trade journal Daily ‘Dog, is the PR/communication industry’s largest circulation industry and is known to communicate news on professional development events as well as other related materials.

I’m proud to announce to you that Cisco Systems’ entry titled “Cisco’s the Network” was recognized as the Grand Prize winner of the “Best Use of Digital/Social in a Communications Campaign” category. Read More »

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Cisco Honors Working Mothers


Susan McDonough at home with her 3 sons, 2 nephews and niece, aged 3 to 16.

Work-life integration can provide challenges like no other, as working parents can attest to. Cisco continues to meet this challenge with various programs that have been recognized by Working Mother magazine’s prestigious 2012 100 Best Companies list. And we’re extremely proud of Susan McDonough, vice president of Corporate Development at Cisco who leads the acquisition integration and operations, named as Working Mother of the Year in the same publication.

Read More »

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Awards Don’t Matter – Right?

I used to be the sort of fellow who eschewed design or leadership awards for web sites. I figured the true measure of success is seeing the sites used every day for Customers and Partners answering their questions, assessing the right product fits, communicating with their colleagues on forums.

I still take awards with a grain of salt, but we’ve gotten several mentions lately for, so I thought it would be worth a brief recap for the following reason: These awards not only reflect our team’s hard work here at Cisco, but also your participation. They show:

  • How you’ve helped us achieve excellence (or strive for it, at least) with your regular participation in comments to the site and in our 1:1 usability tests that we do around the globe via WebEx.
  • How our team has worked diligently to continuously improve our web, social and mobile experiences, based on your input.

Here is  a list of some of the accolades we’ve gotten lately, and then I promise I’ll stop bragging for a while:

  • As Bill Skeet just blogged recently, our Online Support experience recently won the “Ten Best Support Sites” award from the Association of Support Professionals (ASP). And, Cisco was awarded the 2012 Technology Services Industry Association (TSIA) STAR Award for “Best Online Support” for the fourth year in a row.
  • Cisco recently won an Award of Distinction for our Brand Identity System, which includes the web site. The scope of this one included Cisco brand guidelines, along with brand assets such as, navigation, photography, icons, templates and more.
  • is a 2012 Webby Honoree:  Official Honoree distinction is awarded to the top 15% of all work entered 10,000 entries received from the US  and more than 60 countries.
  • And, our Cisco London 2012 website has also been selected as an Official Honoree of the 16th Annual Webby Awards in the Corporate Communications category.
  • Cisco won a bronze ADDY in the AAF-Silicon Valley ADDY Competition. This award is for our new Brand Identity System which includes all of the standards for the web, mobile and social venues. The ADDYs are arguably the world’s largest creative competition, with over 60,000 entries each year nationwide.
  • Cisco’s Connected Life Exchange blog was honored at @btobmagazine Social Media Marketing Awards. In the article, the writer says “The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

And, I already mentioned these, but they bear repeating because these focus on coverage and usability:

Our digital teams don’t think about awards that much; but we do think about you and how you use our web sites, mobile and other digital experiences every day. And I like to think that focus has translated into some of the recent accolades.

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Cisco’s “Connected Life Exchange” Blog Honored by BtoB for its Storytelling Techniques

The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.

A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’).  On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking:    

“The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:

So what’s the back story on CLE? Read More »

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Automation World First Team Honors Won by Cisco Systems for Leadership in Networking

Recently Cisco was honored to be named in the Automation World 2011 First Team Honorees list. This recognizes Cisco as a leading player and trusted partner for manufacturing, distribution and industrial companies.

Cisco Wins 'First Team' Honoree Award from Automation World Readers

In the category of ‘Networking Components – Ethernet’ Cisco was named as a First Team Honoree, and that doesn’t surprise me. Over the years folks have stopped coming up to me and asking what Cisco is doing at, say, an Industrial Networking event such as the Rockwell Automation Fair. Now folks are really interested in how Cisco is leading the change for Ethernet for the Factory. Cisco’s partnership with Rockwell has spawned the Cisco Industrial Ethernet (IE3000) range, and the Stratix 8000. The Stratix 5700, a smaller form factor and lower entry point than the 8000 is the newest addition to the Range. My recent: Cisco Live UK: Day 4, Part 2 – Rockwell Automation IP Ethernet shows me interviewing Mark Daniels of Rockwell Automation. Mark is the Rockwell Automation Ltd. Business Manager, Architecture and Software, based in Milton Keynes in the UK. Mark is talking about the Cisco Live Demonstration of Motion Control in the video blog. This is the kind of partnership that help produce products and Solutions that helped us win this award.

The second Honor was for ‘Networking Components – Wireless’. Read More »

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