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“The Network:” Cisco’s Technology Newsroom Garners Industry Awards

February 27, 2013 at 6:36 pm PST

Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.”  (Great .gif of Sandra Bullock on this page as well, by the way!)

And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.”  I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.

Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is  honored and humbled by these awards and add them to a handful of other great honors over the past few years.

First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.

Why did we get these awards?  In a word: innovation.

Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:

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2012 Cisco Learning Partner Awards Showcase the Best of the Best

This week, Cisco unveiled the winners of its 2012 Learning Partner Awards at its Global Learning Partner Conference in Cancun, Mexico.

Cisco Learning Partners help Cisco prepare partners to meet their customers’ technology needs by providing technical and business-readiness authorized training and enablement. Cisco Learning Partners provide the advanced technical, certification, and product training to individuals that enable Cisco partners and customers to deploy technology and business solutions with greater confidence and increase the overall productivity and profitability of their businesses. Cisco authorized training provides a solid foundation of skills and resources to enable channel partners to design, implement, and manage the latest converging technologies.

The Cisco Learning Partner Awards recognize exemplary Learning Partners who demonstrate best-in-class business practices. These winners also  serve as a model to the industry. Criteria include:

  • Collaboration with Cisco and other Learning Partners
  • Developing innovative new programs to enhance the student experience
  • Acceleration of positive growth
  • Delivering the highest quality training and enablement for the channel

Award winners in various categories are below.  Read More »

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And the Grand Prize for the 2012 Bulldog Digital/Social Communications Campaign Award Goes To…

January 15, 2013 at 2:30 pm PST

Layout 1Today, Bulldog Reporter revealed seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications. The Bulldog Reporter, which publishes the online trade journal Daily ‘Dog, is the PR/communication industry’s largest circulation industry and is known to communicate news on professional development events as well as other related materials.

I’m proud to announce to you that Cisco Systems’ entry titled “Cisco’s the Network” was recognized as the Grand Prize winner of the “Best Use of Digital/Social in a Communications Campaign” category. Read More »

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Cisco Honors Working Mothers

 

Susan McDonough at home with her 3 sons, 2 nephews and niece, aged 3 to 16.

Work-life integration can provide challenges like no other, as working parents can attest to. Cisco continues to meet this challenge with various programs that have been recognized by Working Mother magazine’s prestigious 2012 100 Best Companies list. And we’re extremely proud of Susan McDonough, vice president of Corporate Development at Cisco who leads the acquisition integration and operations, named as Working Mother of the Year in the same publication.

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Awards Don’t Matter – Right?

May 23, 2012 at 10:55 am PST

I used to be the sort of fellow who eschewed design or leadership awards for web sites. I figured the true measure of success is seeing the sites used every day for Customers and Partners answering their questions, assessing the right product fits, communicating with their colleagues on forums.

I still take awards with a grain of salt, but we’ve gotten several mentions lately for Cisco.com, so I thought it would be worth a brief recap for the following reason: These awards not only reflect our team’s hard work here at Cisco, but also your participation. They show:

  • How you’ve helped us achieve excellence (or strive for it, at least) with your regular participation in comments to the site and in our 1:1 usability tests that we do around the globe via WebEx.
  • How our team has worked diligently to continuously improve our web, social and mobile experiences, based on your input.

Here is  a list of some of the accolades we’ve gotten lately, and then I promise I’ll stop bragging for a while:

  • As Bill Skeet just blogged recently, our Online Support experience recently won the “Ten Best Support Sites” award from the Association of Support Professionals (ASP). And, Cisco was awarded the 2012 Technology Services Industry Association (TSIA) STAR Award for “Best Online Support” for the fourth year in a row.
  • Cisco recently won an Award of Distinction for our Brand Identity System, which includes the web site. The scope of this one included Cisco brand guidelines, along with brand assets such as Cisco.com, navigation, photography, icons, templates and more.
  • Cisco.com is a 2012 Webby Honoree:  Official Honoree distinction is awarded to the top 15% of all work entered 10,000 entries received from the US  and more than 60 countries.
  • And, our Cisco London 2012 website has also been selected as an Official Honoree of the 16th Annual Webby Awards in the Corporate Communications category.
  • Cisco won a bronze ADDY in the AAF-Silicon Valley ADDY Competition. This award is for our new Brand Identity System which includes all of the standards for the web, mobile and social venues. The ADDYs are arguably the world’s largest creative competition, with over 60,000 entries each year nationwide.
  • Cisco’s Connected Life Exchange blog was honored at @btobmagazine Social Media Marketing Awards. In the article, the writer says “The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”

And, I already mentioned these, but they bear repeating because these focus on coverage and usability:

Our digital teams don’t think about awards that much; but we do think about you and how you use our web sites, mobile and other digital experiences every day. And I like to think that focus has translated into some of the recent accolades.

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