I used to be the sort of fellow who eschewed design or leadership awards for web sites. I figured the true measure of success is seeing the sites used every day for Customers and Partners answering their questions, assessing the right product fits, communicating with their colleagues on forums.
I still take awards with a grain of salt, but we’ve gotten several mentions lately for Cisco.com, so I thought it would be worth a brief recap for the following reason: These awards not only reflect our team’s hard work here at Cisco, but also your participation. They show:
How you’ve helped us achieve excellence (or strive for it, at least) with your regular participation in comments to the site and in our 1:1 usability tests that we do around the globe via WebEx.
How our team has worked diligently to continuously improve our web, social and mobile experiences, based on your input.
Here is a list of some of the accolades we’ve gotten lately, and then I promise I’ll stop bragging for a while:
Cisco recently won an Award of Distinction for our Brand Identity System, which includes the web site. The scope of this one included Cisco brand guidelines, along with brand assets such as Cisco.com, navigation, photography, icons, templates and more.
Cisco.com is a 2012 Webby Honoree: Official Honoree distinction is awarded to the top 15% of all work entered 10,000 entries received from the US and more than 60 countries.
And, our Cisco London 2012 website has also been selected as an Official Honoree of the 16th Annual Webby Awards in the Corporate Communications category.
Cisco won a bronze ADDY in the AAF-Silicon Valley ADDY Competition. This award is for our new Brand Identity System which includes all of the standards for the web, mobile and social venues. The ADDYs are arguably the world’s largest creative competition, with over 60,000 entries each year nationwide.
Our digital teams don’t think about awards that much; but we do think about you and how you use our web sites, mobile and other digital experiences every day. And I like to think that focus has translated into some of the recent accolades.
The Connected Life Exchange (CLE) Blog is not just another Cisco blog that talks about the company’s products and services. It’s a collection of stories, including a new documentary series, “The Network Effect,” that illustrates how service provider innovation of the “largest and most reliable machine on the planet”—the telecom network—drives economic development and improves quality of life, especially in developing regions.
A little more than a year old, this blog has one of the best visitor retention rates of all Cisco corporate blogs (as measured by ‘bounce rate,’ and ‘time on site’). On March 20th, BtoB Magazine recognized the Connected Life Exchange at the Social Media Marketing Awards, remarking:
“The whole package is refreshingly non-promotional and often fascinating. Cisco continues to innovate in the suddenly red-hot field of content marketing with an approach to thought leadership that emphasizes actual thinking.”
Watch this video highlighting The Network Effect to get a little taste of what this award-winning blog is all about:
Recently Cisco was honored to be named in the Automation World 2011 First Team Honorees list. This recognizes Cisco as a leading player and trusted partner for manufacturing, distribution and industrial companies.
Cisco Wins 'First Team' Honoree Award from Automation World Readers
Every year, the Internet Marketing Committee of China (IMCC) gives out a Golden Award to recognize individuals who have displayed outstanding contributions to the realm of Internet Marketing in Greater China. For 2011, China’s Cisco Interaction Network (CIN) team won the Golden Award, so we wanted to take a moment to highlight their program.
An online initiative launched in China in June 2009, CIN is a communications resource focused upon delivering technology and business content and workshops. Over the past two years, its total registrants have doubled to nearly 42,000 individuals, and workshop attendees have escalated by over 400%, which portrays the fact that an increasing number of Chinese customers are interested in having two-way engagements while learning from technology experts. The program’s efforts were enhanced by online and social media tactics such as quarterly newsletters and consistently communicating with their fans on their Sina Weibo site (China’s most widely used microblogging website akin to a hybrid of Twitter and Facebook).
Why has this program been so well-received by the Chinese market?
I just got back from Carrier Ethernet World Congress 2011 in Amsterdam and it provided a great opportunity to meet many of our service provider customers from around the world. It also proved to be an ideal forum to share experiences as well as visions for the communications industry between different vendors and network operators. For the Cisco team, one of the highlights of the event was winning the “IIR Carrier Ethernet Vendor Award EMEA” in the “Best Carrier Ethernet Aggregation Product” category with the Cisco ASR 9000 System. Now deployed with over 750 customers worldwide, this was another great endorsement of our Carrier Ethernet strategy and the cost benefits associated with Cisco Network Virtualization (nV) technology.