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Converging on Convergence, Part Two

We recently co-hosted a Voice of the Customer (VoC) event where we had several End User manufacturing customers as well as Machine Builders and Systems Integrators present. My new series on Machine Builders will start next week, but I wanted to capture a few thoughts and ask for opinions.

We’ve been working along on an assumption that many End User manufacturing customers are reducing their engineering staff and working under cost pressures as well as time pressure. We presumed that they are relegating or subcontracting a lot of the work that would typically be done in house back to machine builders or systems integrators. This clearly has impact on the business model of a machine builder, considering up front design, integration, installation, support and retrofitting. Read More »

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