We’re already seeing the beginnings of the transition from unified communications to pervasive video. Companies are not only starting to leverage video to enhance their communication experience but also they are finding new and innovative ways to leverage video to improve business operation and improve customer interaction. You only have to walk into a retail store or get on public transport to see video being used at the heart of the customer experience. As video becomes more ubiquitous this will drive two trends that impact how video endpoints and applications are deployed.
The first is the need to simplify deployment of those IP enabled endpoints. Deploying large numbers of video endpoints, often in a diverse range of locations and by personnel who are not skilled in IT and network deployment. We’ve already seen enhancements in earlier versions of medianets that enable devices such as surveillance cameras and digital media players that enable the installer to plug the devices in and have the network configuration automatically applied to the switch port. This simplifies the network configuration but challenges still remain in configuring the endpoint or application to connect to and register to application services. To address this issue, there are a number of service discovery mechanisms that can enable a newly deployed endpoint or application to automatically discover and register to its application server.