Cisco Blogs


Cisco Blog > SP360: Service Provider

Good Things Come in Threes: At Least in Mobile Packet Core

Gartner Research Magic Quadrant shines it’s Magic on Cisco

So there is an old adage “bad news always comes in threes”. Well we just received our third very positive analyst report for the Cisco Mobile Packet Core for Q4 2014 and if this is bad luck then we are looking for more of it. Over the past several weeks we have written about Cisco and our Mobile Packet Core shining analyst reviews.

Recently Gartner, Inc., one of the world’s most reputable analyst firms, highlighted Cisco Systems Read More »

Tags: , , , , , , , , , , , , , , , , , , , ,

Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”

image update sp New

A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.

Waving the Green Flag

Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »

Tags: , , , , , , , , , , , , ,

Cisco Continues Mobile Core Momentum: Leads in Packet Core Market Share according to Infonetics Research Data.

So Spring is finally here in the New England Area, the snow is finally gone after a record breaking snow fall totals, and the flowers are starting to sprout.

Last week, we announced that ACG Research again confirmed that Cisco continues to be the leading provider of Mobile Packet Core and Mobile IP Infrastructure over the past several quarters. Now another analyst firm, Infonetics Research highlighted that Cisco has indeed garnered the Packet Core Lead at 21.7% based on EPC / 3G Packet Core data in their report “Mobile Infrastructure Equipment for Q4 2014.

So where is this customer momentum coming from you ask? Well last month Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Embracing MVNOs and Connected Cars with Policy

We have had a great time meeting with customers and analysts this week at the Policy Control Conference. Kishen Mangat, Cisco’s Senior Director and General Manager of the Policy Business Unit, presented a keynote on Wednesday entitled “The Changing Mobility Business in the Age of Virtualisation.”

During his keynote, he touched on the topic from last week’s blog about how Service Providers are learning to expand their offerings with both additional services to existing subscribers and new ways to create business models and enter new markets. Traditional PCRF and the evolving Policy offerings like Cisco Policy Suite are helping our customers create Read More »

Tags: , , , , , , , , , , ,

Reflections on Mobile World Congress 2015: Transformation Through Innovation

As I reflected on a very memorable Mobile World Congress 2015 during the plane ride home from Barcelona a few days ago, it became clear that the transformation Cisco has been seeing in the telecommunications service provider industry is now a global movement.

Screen Shot 2015-03-10 at 9.47.11 AM

It’s not just happening in Europe, or Latin America, or Asia. It’s quite literally everywhere.

“Transformation through Innovation” was Cisco’s theme for this year’s Mobile World Congress, and at heart of our service provider strategy. It’s quite clear we’re onto something.

In countless conversations last week with leaders of forward-thinking global service providers in Barcelona, I heard two familiar themes over and over again –“Transformation and Innovation.” They’re all seeking to transform their architectures and businesses – and ultimately their customers’ experiences – to capture new opportunities in the Internet of Everything (IoE) era. In fact, the IoE – the networked connection of people, processes, data and things – is expected to create a $1.7 trillion market opportunity for service providers over the next decade.

With large networks that deliver mobile, video, collaboration, and other offerings to individual subscribers and businesses of all sizes, service providers are in an enviable position, sitting at the center of the IoE. They alone have the unique opportunity to take advantage of all kinds of new IoE connection types, and integrating them to deliver rich new applications, services and experiences.

What a truly exciting time to be in this industry!

That said, existing operational complexity can stifle service providers’ abilities to reduce costs and become more agile in bringing new capabilities to market. The reality is, today most new applications and services take months to roll out. If this pace does not rapidly accelerate, the entire industry will be left behind.

Read More »

Tags: , , , , , , , , , , , , ,