Last week, Cisco Live in San Diego served as the perfect backdrop for showcasing the pace of innovation. We’ve come quite a long way from the Cisco Live of the ‘90s--those ancestral brick cell phones and clunky PC workstations! This year, people were using their phones to record videos, share pictures, check email, and send out quick tweets as they walked around. Proof positive that mobile internet connectivity has allowed us to better integrate the different roles we play in our everyday lives and to be more productive. No matter where I was, Cisco Jabber kept me connected to my colleagues and team who couldn’t be there. But just because they weren’t there with me, doesn’t mean they couldn’t experience Cisco Live. In fact, they could remotely access all of the goings-on from any device with internet connectivity.
We are in a decade where flexibility seems to be the mantra and innovation the expectation. Elastic mobile architectures, as enabled by the recently released ASR 5500 mobile internet platform, showcase flexibility being built from the ground up. And flexibility is most obvious in our choice of consumer devices and the ability to work our way as enabled by the Cisco Unified Workspace. Ultimately, great minds generate growth and innovation. Cisco helps by providing better networking and collaborative tools that free those minds to do their magic. It all adds up to a continuous innovation life cycle.
Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes.
Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience: the explosion of sports-focused media content, the networks that carry that content, and the evolving array of mobile devices that receive it.
Take a look at this video to see how the NBA is heating up the fan experience:
Three years ago I wrote a paper “Top Ten Considerations for a Successful Evolved Packet Core Deployment” (if you want a bit of history, check it out here). In that paper, I listed flexibility as the #2 consideration and control plane/signaling as the #3 consideration. Number 1 was an “Open Evolved Packet Core.”
I think I was wrong. Today I believe that Control Plane/Signaling and flexibility should have been and should be co-Number 1s. Not that an open EPC is not needed, it surely is, but it’s now taken for granted that the EPC is the common core for all access mechanisms moving forward. Don’t feel bad Open EPC, Number 3 still isn’t bad.
Three years is an eternity in the mobile market and the one thing for certain is that there is no certainty. The market is moving faster and in more directions than Read More »
We’ve talked a bit before about Cisco’s revolutionary network Virtualization technology or “nV.” In case you aren’t familiar with it, nV technology on the ASR product family intelligently blends the network edge, aggregation and access layers into a single system. This can deliver up to 70 percent operational expense savings, increase network capacity and accelerate IPv6 service deployments (very important since we’ve got the World IPv6 Launch next week). nV therefore addresses some of our customer’s most important business concerns by:
Lowering capital costs by simplifying the network
Lowering operational expenses by scaling the network operational efficiencies
Increasing revenue by enabling them to better leverage network intelligence
But don’t just take our word for it. ACG Research has developed a Read More »
Many years ago, when Cisco first began preaching the virtues of network intelligence, only the ardent technophiles – the customers we love the most – seemed to pay close attention.
How times have changed.
The continuing explosion in IP traffic and the proliferation of connected devices and applications is dramatically transforming network traffic patterns, making network intelligence more important than ever.
Cisco’s continuous innovation in network architectural intelligence continues to pay off:
ACG’s 1Q2012 market share report was recently released, and Cisco grew its No. 1 position in the edge and core routing segments: Cisco has gained core routing market share in seven straight quarters (and 12 of the last 13 quarters), and edge routing market share four of the last five quarters.
Consider this: The CRS-3 has achieved $1 billion in total orders, with nearly 200 customers and almost 3,000 systems shipped, in just a year and a half. In total, Cisco has over 460 total CRS customers.
Cisco’s architectural approach enables the best delivery of video and mobility through leveraging the network intersection points of the cloud, network, and client. This architectural approach has given Cisco the ability to play many roles in the network, giving us access to where all the intelligence resides. No other company can compare to the amount of presence and intelligence we have in the network.
Innovations such as nV (network virtualization) technology, which intelligently blends the network edge, aggregation and access layers into a single ASR 9000 system, deliver up to 70 percent operational expense savings, increase network capacities and accelerate IPv6 service deployments. Therefore we’re addressing our customer’s most important business concerns by:
Lowering capex through simplifying their network
Lowering opex through scaling their network for operational efficiencies
Increasing revenue through enabling them to leverage network intelligence
We are pleased with our consistent performance over time despite the very competitive nature of the service provider routing market, and with our culture of continuous innovation we are confident in our ability to be the partner of choice for global service providers in helping them where it matters most – their bottom lines.