Service providers and network operators certainly have their share of challenges: (1) Keep up with dramatic increases in data traffic, number and types of devices, speed and bandwidth; (2) Satisfy user demand for enriched experiences, particularly mobile and video; and (3) Simplify operations while deploying and scaling new services. And, oh, don’t forget, do all this while cutting costs.
In an ongoing effort to highlight the “Super Simple” developments in Cisco’s service provider technology portfolio, I am blogging once again about a key customer, NTT Plala Inc., part of the NTT group of Japan. They’ve been a Cisco customer for some time, but recently deployed the Cisco Aggregation Services Router 9000 Series (ASR 9000) to enhance their Internet access service. Plala seeks to build a faster yet secure wideband Internet service while optimizing energy consumption. The need for speed is being driven by the demand for services such as video (Hikari TV), and business Internet (“Business Plala”).
One area that the NTT Group has been truly on the leading edge has been IPv6 deployments and the need to be ready for IPv4 address space exhaustion. All of their equipment must be “IPv6 ready”, and the Cisco ASR 9000 is no exception. We’ve communicated the fact that the need to prepare is now, but what’s amazing is when you compare the actual exhaust date to the estimate published by CNN (Sept 1999) over a decade earlier: “The Great IP Crunch of 2010.” Being off by only 10% a full decade out is quite an accomplishment in the fast moving technology industry! What’s just as interesting, from my standpoint at least, is that the 1999 article mentions only one company by name that was preparing in advance: Japan’s NTT.
“Deploying Cisco ASR 9000, companies can get a highly scalable platform that allows them to offer enhanced security service,” said Katsumi Nagata, Board Director, General Manager of NTT Plala. “The environment surrounding ISPs is getting highly complex. Companies are facing many challenges including the need to respond to increasing video traffic and reduce power consumption. Cisco ASR 9000 offers solutions to each of these challenges.”
At Cisco, we are proud to work and now public announce NTT Plala as one of the more than 500 ASR 9000 Series customers around the world, and we look forward to continued growth and appreciate the confidence they’ve placed in us.
In the fifth annual Cisco Visual Networking Index (VNI) Forecast (2010-2015) released earlier this week, we indicated that the total amount of global Internet traffic is expected to quadruple by 2015, reaching 966 exabytes per year. This growth is driven by four primary factors: an increasing number of devices; more Internet users; faster broadband speed; and more video. In addition, the study forecasts that by 2015, the Asia Pacific region will generate the most IP traffic (24.1 exabytes per month), supplanting North America (22.3 exabytes per month) for the top spot. Such a shift is indicative of not only the region’s growing economies but also of the increased broadband penetration in the region, permitting more and more of the large Asia Pacific populations to get online and become both consumers and generators of IP traffic.
One of the useful elements of the VNI, highlighted in my earlier post, is the ability to easily analyze the data to generate specific, customized views of trends as it pertains to various regions, countries, and service types . Using the VNI Forecast Widget (see the link above), I was easily able to take a closer look at traffic forecasts in China and generate the graph below. This shows that by 2015, Internet traffic in China is estimated to be six times what it is in 2010 – a rate that is significantly faster than the global average (figure below is in Exabytes per month). How will enough network capacity to handle all of these IP packets be provided?
And the winner is…the Cisco ASR 9000 Test Drive! B-to-B Magazine awarded Cisco the “Best Use of Viral Video in a Marketing Campaign.” But wait, there’s more. The Cisco ASR 9000 Test Drive is also one of three finalists for B-to-B Magazine’s “People’s Choice” Award. So, please see for yourself and VOTE for Cisco (we’re second on the list and you can watch the video below).
What matters most, however, is that customers have loved this demo. You can be told that the Cisco ASR 9000 has been architected and optimized to deliver non-stop video content. But until you see the difference for yourself, you may remain a skeptic. So, we took the saying “seeing is believing” to heart and enabled anyone to take the Cisco ASR 9000 on a test drive and see just how this aggregation router delivers video packets flawlessly. With a push of a button, you can control a robot to remove the route switch processor card from the Cisco ASR 9000 and watch as video is delivered uninterrupted.
With NAB in full swing this week, everyone is talking about delivering video services. Makes it a good time to discuss how Copenhagen (Denmark) based service provider Nianet has combined an extensive fiber deployment (100K+ km ) with a new investment in their IP network to offer video conferencing as a cloud service to business customers. For the small and medium sized business owner, you get big business productivity. Lease video conferencing on demand!
Nianet, which offers high-speed fiber communications throughout Denmark also distributes content from its sister company Waoo. They are now seeing the impact of companies increasingly producing their own video content, and therefore demanding faster and more symmetrical high speed data connections. The combination of fiber and high performance routers results in much faster speeds on both up and downstream.
“Businesses have really taken video communication as an alternative to physical meetings, and the technology is now spreading also from dedicated telepresence rooms for desktops and mobile devices. This places greater demands on both up and downstream, and Nianet has chosen to expand its backbone with twelve Cisco ASR 9000 routers to meet the increasing traffic and quality needs.
We also offer video conferencing as a cloud service to companies that want to begin with HD video communications. It therefore becomes easier to implement a full videoconferencing setup since we provide the server space, management software and plenty of bandwidth,” says Rasmus Helmich, CEO of Nianet.