As an informed mobile service provider, you know that the spread of mobile applications and growth of associated traffic will place unprecedented new demands on your network infrastructure. What you probably don’t know is the specific mobile application usage trends, or how those shifting traffic characteristics may impact specific parts of your network over time.
In fact, one of the biggest challenges for mobile service operators today is being able to proactively predict and plan for the evolving subscriber traffic patterns on their networks. Communication protocols and consumer applications are continually changing and operators must remain agile -- capable of quickly updating usage policy rules, as the need dictates.
Forward-looking network planning, operations and marketing leaders now demand actionable insights and detailed data that they can trust. Therefore, they now require an adaptable reporting tool that provides insightful reports, so they can maintain a superior quality of service within this changing environment.
Moreover, operator technical staff sometimes feel like they’re flying blind and need a real-time network intelligence-enabled view to help them troubleshoot events as they occur -- thereby ensuring optimal network performance for all subscribers, under all usage conditions.
A year ago at Mobile World Congress we boldly declared our commitment to Mobility when we stated that 4G=IP=Cisco. And this year has truly been pivotal with the mobile Internet taking off and Cisco’s acquisition of Starent further demonstrating our commitment to this market.
Though challenged by the combination of increased demand (hear from our friends at Vodafone Spain in the video below) and increased competition from over-the-top providers, I believe now is the time for mobile operators to capitalize on this mobile Internet transformation.
Mobile operators have a great deal of power in their IP-based networks. The mobile operator knows the mobile customer -- their device, their service package, their usage patterns, and even their location. And of course the mobile operator knows their own network -- their available bandwidth, service capabilities, and content and security.
With this intelligence, mobile operators have the unique ability to create and provide rich multimedia services to their customers in a high-quality, secure and reliable manner. Further, operators can enable their subscribers to customize and personalize their own service packages to meet their ever-changing needs.
With this intelligence mobile operators can win a share of these new Internet service revenues, reduce network expenses, and increase customer satisfaction.
As I mentioned in this post, on the introduction of the Cisco ASR 5000, the combination of intelligence and performance in the context of an all-IP mobile network is more important now than ever before.
The holiday season is always a time of excitement, anticipation, and good will. Clearly, mobile is at the heart of all three! I just spent $300 on new smartphones for my family and upgraded our plans to 1200+ minutes, 500+ text messages, and tens of mega bytes per month. That does not even include everything I do with my business phone! If this is any indication, the mobile data traffic will far exceed the projections from the Cisco Visual Networking Index in many markets!
As the new Cisco Mobile Internet Technology Group, under the leadership of Ashraf Dahod, former Starent CEO, Starent’s employees will continue their innovative work to develop and support industry-leading mobile broadband solutions.