The rapid proliferation of smartphones and the growing popularity of advanced mobile applications is well documented and often discussed and debated. Central to this is how mobile service providers are responding to this change in service types and addressing the rising expectations of mobile users.
Our daily interaction with the internet and its ability to inform and entertain has colored our expectations. Now as we “go mobile” with the internet, we bring along our fixed line expectations. We expect high throughput, high reliability, and high quality, no matter the application, no matter the access, no matter the location. Considering we’re now talking about high-bandwidth applications like music streaming, video, and web conferencing, as opposed to voice calls and text messaging, this is no small challenge for a mobile operator.
In order to provide these types of services quickly and reliably across a widely dispersed geography, operators like Telenor Norway are evolving their networks to 4G IP infrastructures. Cisco, as the recognized leader in IP, provides a comprehensive IP next-generation mobile network architecture that enables operators to build a high performance, highly intelligent 4G network with end-to-end security, reliability and tremendous flexibility.
Such a network enables today’s smartphones and advanced applications and allows operators to personalize the customer experience, deliver high-quality multimedia applications, explore new business models and develop innovative new mobile services.
At the heart of this network is the Cisco ASR 5000 mobile multimedia core. The ASR 5000 is a purpose-built platform featuring a distributed architecture, high-performance, high capacity, and high availability, combined with subscriber and network intelligence. Read More »
As an informed mobile service provider, you know that the spread of mobile applications and growth of associated traffic will place unprecedented new demands on your network infrastructure. What you probably don’t know is the specific mobile application usage trends, or how those shifting traffic characteristics may impact specific parts of your network over time.
In fact, one of the biggest challenges for mobile service operators today is being able to proactively predict and plan for the evolving subscriber traffic patterns on their networks. Communication protocols and consumer applications are continually changing and operators must remain agile – capable of quickly updating usage policy rules, as the need dictates.
Forward-looking network planning, operations and marketing leaders now demand actionable insights and detailed data that they can trust. Therefore, they now require an adaptable reporting tool that provides insightful reports, so they can maintain a superior quality of service within this changing environment.
Moreover, operator technical staff sometimes feel like they’re flying blind and need a real-time network intelligence-enabled view to help them troubleshoot events as they occur – thereby ensuring optimal network performance for all subscribers, under all usage conditions.
A year ago at Mobile World Congress we boldly declared our commitment to Mobility when we stated that 4G=IP=Cisco. And this year has truly been pivotal with the mobile Internet taking off and Cisco’s acquisition of Starent further demonstrating our commitment to this market.
Though challenged by the combination of increased demand (hear from our friends at Vodafone Spain in the video below) and increased competition from over-the-top providers, I believe now is the time for mobile operators to capitalize on this mobile Internet transformation.
Mobile operators have a great deal of power in their IP-based networks. The mobile operator knows the mobile customer – their device, their service package, their usage patterns, and even their location. And of course the mobile operator knows their own network – their available bandwidth, service capabilities, and content and security.
With this intelligence, mobile operators have the unique ability to create and provide rich multimedia services to their customers in a high-quality, secure and reliable manner. Further, operators can enable their subscribers to customize and personalize their own service packages to meet their ever-changing needs.
With this intelligence mobile operators can win a share of these new Internet service revenues, reduce network expenses, and increase customer satisfaction.
As I mentioned in this post, on the introduction of the Cisco ASR 5000, the combination of intelligence and performance in the context of an all-IP mobile network is more important now than ever before.
The holiday season is always a time of excitement, anticipation, and good will. Clearly, mobile is at the heart of all three! I just spent $300 on new smartphones for my family and upgraded our plans to 1200+ minutes, 500+ text messages, and tens of mega bytes per month. That does not even include everything I do with my business phone! If this is any indication, the mobile data traffic will far exceed the projections from the Cisco Visual Networking Index in many markets!
As the new Cisco Mobile Internet Technology Group, under the leadership of Ashraf Dahod, former Starent CEO, Starent’s employees will continue their innovative work to develop and support industry-leading mobile broadband solutions.