Cisco Blogs


Cisco Blog > SP360: Service Provider

Three Years Is A Mobile Eternity

Three years ago I wrote a paper “Top Ten Considerations for a Successful Evolved Packet Core Deployment” (if you want a bit of history, check it out here). In that paper, I listed flexibility as the #2 consideration and control plane/signaling as the #3 consideration. Number 1 was an “Open Evolved Packet Core.”

I think I was wrong. Today I believe that Control Plane/Signaling and flexibility should have been and should be co-Number 1s. Not that an open EPC is not needed, it surely is, but it’s now taken for granted that the EPC is the common core for all access mechanisms moving forward. Don’t feel bad Open EPC, Number 3 still isn’t bad.

Three years is an eternity in the mobile market and the one thing for certain is that there is no certainty. The market is moving faster and in more directions than Read More »

Tags: , , , , , , , ,

Portugal Telecom Works with Cisco to Deliver Innovative Mobile Services

Over the years, we’ve worked with many mobile operators around the world, and it is always very rewarding to work with those that are forward-looking and innovative. Portugal Telecom (PT) is very much one of these innovators. In developing and deploying new mobile services and the network architectures that enable them, PT has a rich history of success.

We had the opportunity last month to chat with Luis Alveirinho, Portugal Telecom Network Director, about how PT has designed its next-gen mobile network to deliver advanced business and consumer services with the highest levels of quality and reliability. Read More »

Tags: , , , , , , , ,

Cisco M.O.VE. – New Tools for Mobile Policy and Charging Control

According to the Cisco Mobile Visual Networking Index (VNI), mobile data traffic grew 2.6 fold in 2010, nearly tripling for the third year in a row. Growing mobile data demand caused by the huge growth of smartphones, tablets, and other mobile devices is continuing to drive the evolution of mobile networks worldwide.

However, if not properly managed and monetized, this growth in traffic will outpace growth in revenues. Intelligence, scalability, reliability, and service enablement are all key factors in helping mobile operators not only control this huge wave of mobile data, but also launch new, revenue-generating services.

Mobile Policy and Charging Control (PCC) is one of the main tools used to manage and monetize mobile traffic. This is pushing the policy market into hyper-growth mode. According to Infonetics Research Analyst Shira Levine, policy management revenues were up 48% last year, and will quadruple by 2015.

“The policy engine is the brains of how you want the network to treat different things at different times.  It’s essential.”
Tony Melone, CTO of Verizon Communications, Fierce Wireless, March 16, 2011

Today, as an enhancement to the Cisco M.O.VE (Monetization, Optimization, Video Experience) strategic framework, we are introducing our next generation Cisco Policy and Charging Control Solution with the insertion of our Cisco Policy and Control Rules Function (PCRF) that addresses the performance, reliability, and scalability challenges of mobile networks.  The Cisco solution consists of three new components: Read More »

Tags: , , , , , , , , , ,

The Intelligent Mobile IP Network: The Engine for Profitability

Contributed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group

Mobile communications are expanding rapidly, and this is changing the way we all work, live and entertain. We are now truly able to stay connected virtually anywhere, anytime. The market and its associated technological advancements are moving very quickly and this was even more apparent as I met with customers, partners and colleagues at 4G World in Chicago.

We are all aware of the Mobile Internet tidal wave that is upon us and a lot of the talk at the show was how we can prepare for this next wave of technical advancements.  Additionally, what was on most of our minds was how we can do this profitably.

I had the opportunity to speak at the conference and shared some thoughts on how the right network with the right combination of performance and intelligence will drive mobile operator profitability.

In the simplest form, we have to change the way we are looking at the market from a technical and business point of view.

We need to look at profitability and the ways we will address revenue and expense. Intelligence will be central to our new business models, new revenue streams and the efficiency of the network. From this perspective, we see that we need to increase the investment in network intelligence.

Read More »

Tags: , , , , , , , , , , ,

Intelligence for Monetization and Optimization: In-Line Services on the Cisco ASR 5000

As is often discussed, mobile data and demand for high-bandwidth mobile applications is exploding.  Additionally, the business and technical landscape is changing dramatically -- expanding competition, shift in revenue streams, next gen broadband technology deployments, move to all-IP architecture.   These forces require mobile operators to build networks in new, “smarter” ways in order to address profitability.

This topic was addressed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group, at 4G World -- check out this video.

Read More »

Tags: , , , , , , , , , , ,