Over the years, we’ve worked with many mobile operators around the world, and it is always very rewarding to work with those that are forward-looking and innovative. Portugal Telecom (PT) is very much one of these innovators. In developing and deploying new mobile services and the network architectures that enable them, PT has a rich history of success.
We had the opportunity last month to chat with Luis Alveirinho, Portugal Telecom Network Director, about how PT has designed its next-gen mobile network to deliver advanced business and consumer services with the highest levels of quality and reliability. Read More »
According to the Cisco Mobile Visual Networking Index (VNI), mobile data traffic grew 2.6 fold in 2010, nearly tripling for the third year in a row. Growing mobile data demand caused by the huge growth of smartphones, tablets, and other mobile devices is continuing to drive the evolution of mobile networks worldwide.
However, if not properly managed and monetized, this growth in traffic will outpace growth in revenues. Intelligence, scalability, reliability, and service enablement are all key factors in helping mobile operators not only control this huge wave of mobile data, but also launch new, revenue-generating services.
Mobile Policy and Charging Control (PCC) is one of the main tools used to manage and monetize mobile traffic. This is pushing the policy market into hyper-growth mode. According to Infonetics Research Analyst Shira Levine, policy management revenues were up 48% last year, and will quadruple by 2015.
“The policy engine is the brains of how you want the network to treat different things at different times. It’s essential.” Tony Melone, CTO of Verizon Communications, Fierce Wireless, March 16, 2011
Contributed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group
Mobile communications are expanding rapidly, and this is changing the way we all work, live and entertain. We are now truly able to stay connected virtually anywhere, anytime. The market and its associated technological advancements are moving very quickly and this was even more apparent as I met with customers, partners and colleagues at 4G World in Chicago.
We are all aware of the Mobile Internet tidal wave that is upon us and a lot of the talk at the show was how we can prepare for this next wave of technical advancements. Additionally, what was on most of our minds was how we can do this profitably.
I had the opportunity to speak at the conference and shared some thoughts on how the right network with the right combination of performance and intelligence will drive mobile operator profitability.
In the simplest form, we have to change the way we are looking at the market from a technical and business point of view.
We need to look at profitability and the ways we will address revenue and expense. Intelligence will be central to our new business models, new revenue streams and the efficiency of the network. From this perspective, we see that we need to increase the investment in network intelligence.
As is often discussed, mobile data and demand for high-bandwidth mobile applications is exploding. Additionally, the business and technical landscape is changing dramatically -- expanding competition, shift in revenue streams, next gen broadband technology deployments, move to all-IP architecture. These forces require mobile operators to build networks in new, “smarter” ways in order to address profitability.
This topic was addressed by Ash Dahod, Cisco SVP/GM of the Mobile Internet Technology Group, at 4G World -- check out this video.
The rapid proliferation of smartphones and the growing popularity of advanced mobile applications is well documented and often discussed and debated. Central to this is how mobile service providers are responding to this change in service types and addressing the rising expectations of mobile users.
Our daily interaction with the internet and its ability to inform and entertain has colored our expectations. Now as we “go mobile” with the internet, we bring along our fixed line expectations. We expect high throughput, high reliability, and high quality, no matter the application, no matter the access, no matter the location. Considering we’re now talking about high-bandwidth applications like music streaming, video, and web conferencing, as opposed to voice calls and text messaging, this is no small challenge for a mobile operator.
In order to provide these types of services quickly and reliably across a widely dispersed geography, operators like Telenor Norway are evolving their networks to 4G IP infrastructures. Cisco, as the recognized leader in IP, provides a comprehensive IP next-generation mobile network architecture that enables operators to build a high performance, highly intelligent 4G network with end-to-end security, reliability and tremendous flexibility.
Such a network enables today’s smartphones and advanced applications and allows operators to personalize the customer experience, deliver high-quality multimedia applications, explore new business models and develop innovative new mobile services.
At the heart of this network is the Cisco ASR 5000 mobile multimedia core. The ASR 5000 is a purpose-built platform featuring a distributed architecture, high-performance, high capacity, and high availability, combined with subscriber and network intelligence. Read More »